Brand Marketing

Context On Today’s WaPo Quote
The advantage of an open community is it creates that word of mouth component to your otherwise traditional marketing efforts. TV, radio, print, and even web advertising serve a specific goal. They put your brand in front of people. ...

Visual Marketing shaping the image of the hearts of consumers
Comparing with the goods, brand image and personality should be much more prominent and clear. Therefore, if the visual brand marketing promotion as a target, its effect will be greatly enhanced. The crux of the publicity their brand ...

What is a Brand?
My background combo of advertising, design, and marketing often puts me in a somewhat unique position when it comes to any of points of intersection in these three areas (which should happen all the time). It’s no wonder that I’ve been ...

Shopper Marketing and Digital Marketing are one and the same
Likewise you arent going to find many marketers that have spanned the world of both digital and shopper marketing during their careers. Sure many have taken traditional brand / mass media backgrounds and layered on shopper marketing. ...

How Brands Can Effectively Harness the Power of Social Media Marketing
So is there a secret formula for success in social media marketing? We know some things that don’t work: lack of or false transparency, “invasion” of social networks, SPAM, rushing into SNs without understanding them and thereby ...

Building Links with Big Brand Websites, Part 1
In a situation where the very nature of the brand engenders lots of inbound links, we need to be more concerned with where those links are coming from, and how the brand stacks up with influencers and authoritative sites in their ...

Hotel Veteran Tapped To Lead Celebrity, Azamara Marketing Efforts
... executive vice president and chief marketing officer for Choice Hotels, has been named senior vice president of marketing for Celebrity Cruises and Azamara Cruises where he will be responsible for the two brand's marketing efforts, ...

New TV Ads Ask 'Where Do You Want to Be?'
RE/MAX one of the most recognizable brands today, said Mike Reagan, Senior Vice President of Brand Marketing and Event Management at RE/MAX International. The ads highlight one of the most important messages we ...

Starz to launch $25M brand-marketing campaign
It's the company's biggest brand-identity campaign in six years, officials said. It will be featured on several Starz channels on cable and satellite services, as well as in trade marketing and online campaigns. ...

The Bible, Harry Potter and telling a great story
... when looking at most brands that have endured, they have, at their very root, stories that help build the brand and emotional connections with their clients? Why should your law firm be any different? -John Sailer, BARD Marketing.