Mobile Marketing

Could local mobile marketing become the next big thing?
However, the potential of local mobile marketing has not been exploited fully by retailers and small business owners. But as I mentioned some time back, retailers all over the country have decided to buck up and make use of the ...

People ‘engaging more with mobile marketing’
Richard Marshall, chief executive of Rapid Mobile, believes that mobile marketing is set to be the next big thing providing marketers with a diverse delivery method that can be easily integrated into large multi-format marketing ...

Mobile marketing campaigns ’set to double’
The number of big brands which are considering launching a mobile marketing campaign has doubled in 12 months. According to a new survey, 28 per cent of firms asked said that they were planning to use SMS to market their products while ...

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