Brand Marketing

Community Marketing
You see - with big companies, (think McDonalds or coke) they rely on brand marketing. Where you throw something out and hope that a little of it sticks in their customers mind when they are hungry or thirsty. ...

Consumers Prefer Brand Name Products
Smart marketers are turning to various marketing tools to grow and drive their brands and businesses. In the busy world of brand marketing, using the strength of marketing alliances or marketing partnerships to get product into new ...

Biz Growth Live: How To Master Online Marketing
One of the things I have come to realise when considering implementing social media marketing strategies to build your brand and attract more clients is that many organisations have still not mastered the basics of online marketing. ...

Protected: Personal Branding Masterclass: So What’s Your Brand?
Add 'Protected: Personal Branding Masterclass: So What’s Your Brand?' Add 'Protected: Personal Branding Masterclass: So What’s Your Brand?' Add 'Protected: Personal Branding Masterclass: So What’s Your Brand? ...

9 Branding Tips for Small Biz
You can use these tips to ensure alignment between your desired brand image and your actual brand image in the minds of your customers. Branding isn’ta one shot deal, it’s an on-going juggling act of marketing, research and conversation ...

Viral Marketing - Impacting Established Brands
In a rapidly changing technological landscape, some high profile brands are facing the challenging decision of whether to embrace ‘viral’ marketing campaigns. As there can be no assurances with each viral project, executives do not have ...

Brand Oppression…Are You Being Censored?
Add value-rich information your market cares about: Marketing your brand today means less shouting and more conversations. The tactics used to stand out and be heard have changed. This means, for some of you, giving your marketing a ...

Marketing Your Brand on Facebook
Marketing your brand on facebook. Brand managers and marketing officers have multiple opportunities to reach their target market on facebook. There are over 67 million users of facebook. There are many ways to engage with them and ...

Greener Marketing: It’sa Brand Thing, Too
Marketers need to start thinking harder about schwag for the sake of the environment, as well as their brands. The sheer amount of conference bag stuff always boggles the mind, particularly at evens as massive as SXSW . ...

Brand New Web Sales Software
Brand New Web Sales SoftwareWhen done properly, video marketing can be a very effective tool that will help you grow your business and increase sales to a point where you are happy. If we are to view it in business, video blogging is an ...