B2b Marketing

B2B 2.0 Expo
The whole virtual event was about B2B marketing in the Web 2.0 world. Many interesting issues were discussed including how to create small niche through social networking site and how to build capture mechanism for lead engagement ...

Should You Start a Business Blog? Teleclass Tues. March 11
My colleague Dianna Huff of DH Communications and special guest Ted Demopoulos will discuss the how’s and why’s of blogging and how small B2B companies can use blogging to build relationships, enhance their thought leadership, ...

Putting people first
Deloitte's emphasis on using its 11000 staff to ensure its brand promise is delivered was crucial in its recognition as the Best B2B Brand of 2007. Joel Harrison reports.

Oversuccessful, overcompetitive and now, over here
The acquisition of Mason Zimbler and foundation of Info UK suggest that US B2B giants have their sights firmly set on grabbing a slice of the UK market. Joel Harrison reports.

Ex-directory
When data is such a vital element of marketing, why do many companies appear to ignore suppression as a way of managing it? Careful matching of data to recipients – ensuring compliance with legislation such as the CTPS – is key, ...

Join the click
These days it's not only B2C marketers who are enjoying the benefits of PPC, it's also proving its worth in B2B. Alex Blyth reports on why its breakthrough has been a long time coming and its potential for the future.

Foraging for feedback
Customer referencing has long been the province of the B2C sector but is now taking root in B2B enterprises. And with the rise of Web 2.0, it is beginning to take on a more significant and commercial role. Dave Howell reports.

Crunch time for finance brands
... are finding it particularly challenging to keep their corporate audiences on side as they try to ride out the credit crunch. But can they use marketing tactics to overcome battered reputations? Claire Weekes reports.

Growing pains
The way a business behaves can vary depending on where it is in its life cycle. Simon Lawrence, CEO of Information Arts, says understanding this is key to effective marketing.

Not a data innovator
Richard Bush, MD of Base One, uses the Evaluator and SEO Evaluator tools to test Acxiom's UK site – and finds it hiding in the shadow of its US sister site.