Media Marketing

Social-media marketing needs a new name
Many people involved in the South African (and global) social media industry will agree that, if anything, these past few years have taught us a lot about web-based content and copywriting, online communities and networks, and marketing ...

Social Media Marketing Tactics and Resources
Recently internet marketing legend, Larry Chase of Web Digest for Marketers asked for a contributed article on marketing with social media. Unlike many SEO focused social media marketing practitioners which tend to emphasize promoting ...

ROI For 2.0/Social Media Marketing? So Many Questions So Few Answers
Joe over at Selsius published a piece the other day -- Show Me the ROI: Is Web 2.0 a Load of Hooey or Who’s Making Hay? in which he links to some pretty interesting posts on the same subject. So much of this is what has made me crazy ...

Why Social Media Leadership Won’t Come from Public Relations Teams
Have them understand the assets you have in social media marketing and how different they are from your assets in a PR campaign. That’s exactly what a social media agency is, at least how we’ve defined it at Ignite. ...

The Ultimate Blog List: 101 Essential Online Marketing, Blog Tips ...
101 Essential Online Marketing, Blog Tips, Make Money Online, And SEO Blogs:. 1) Top Rank Blog – All about the intersection of search engine & social media marketing, optimization and online public relations. ...

Jim Tobin to Speak in Michigan on Social Media Marketing
Jim Tobin, president of Ignite Social Media, will run two back-to-back seminars on how small businesses can use social media marketing to connect on a deeper level with customers and prospects. The seminars are a part of “Business ...

Social Media Marketing Still Lacks Strong Metrics
Companies are adopting social media as a marketing tool, but they are struggling to find effective metrics, writes Paul Gillin (author of The New Influencers) in a report issued by the Society for New Communications Research (SNCR). ...

When advertising becomes information...three blogger's opinions
A few days ago Blog Business Summit blogger Jason Preston echoed Dave's sentiments when he said, One of the things about advertising on the internet is that it seems to blend more and more with marketing and with content. ...

What is Your Social Media Marketing Strategy?
What is Your Social Media Marketing Strategy? Lee Odden writes: There are many reasons social media can be a productive marketing channel or platform. Rather than emplying it as a tactic du jour, the purpose should dictate strategy and ...

With Kluster, Social Media Marketing Pays Big
It will allow companies to cast a tighter net around the illusive ROI by testing out marketing campaigns prior to spending millions on a media plan only to find out that no one in your target audience is actually responding to your ...