Marketing News

August Issue of Pharma Marketing News: Wasting Money on DTC, Time ...
The summer August 2007 issue of Pharma Marketing News — an independent and provocative monthly electronic newsletter focused on issues of importance to pharmaceutical marketing executives — is coThe summer (August 2007) issue of Pharma ...

Netflix's proactive-- and preemptive-- crisis management
With pleasantly alarming alacrity, Netflix responded to a technical glitch last week that delayed the shipment of thousands of DVDs by issuing an apologetic e-mail and a 5% rebate to subscribers... [[ This is a content summary only. ...

Georgia Cotton Marketing News, 3-31.
2008 Cotton Intentions.

The Ultimate Blog List: 101 Essential Online Marketing, Blog Tips ...
23) CopyBlogger – Copywriting tips for online marketing success from Copyblogger. 24) Search Round Table – The pulse of the search marketing community. 25) Mashable – Social networking news. 26) SEOmoz – Search engine marketing news and ...

Internet Marketing News Mar 31
When Good Users Go Bad. If you were publishing a newspaper, you wouldn't care who read it. As long as the number of readers was nice and high, it wouldn't matter too much to you whether they all read one article or absorbed everything ...

Phoenix Marketing Study Demonstrates Impact Of Press Coverage And ...
A burst of unfavorable or confusing publicity often prompts users of prescription medications to take swift actions that can hurt those medications’ brand perception and market share, according to researchers at Phoenix Healthcare, ...

[No Comment] Women are market dominators
[Note, I’m on leave for the next week but all news must be sent to marketingnews@bizcommunity.com as usual.] Enjoy! Louise Marsland, editor@bizcommunity.com Marketing news: marketingnews@bizcommunity.com ...

The Marketing Executives Networking Group Names Tech Image Public ...
Tech Image, recognized as one of the most influential technology public relations agencies in the US, announced today that it has been named the agency of record for the Marketing Executives Networking Group (MENG), ...

Advertising’s New & Notable: Girl Scouts go commercial (USA Today)
Faced with a recruiting slump down 1% to 2% a year for the last decade Girl Scouts of the USA has hired its first-ever chief marketing officer. Ex-Ogilvy & Mather ad executive Laurel Richie is charged with giving the 96-year-old ...

More Businesses Choose Streaming Video to Promote Their Products ...
Creator of New Website Trade Show News Television (www.tradeshownews.tv) a Long-Time Ad Exec, Sees Businesses Embracing Video to Deliver Their Sales Message Online (PRWeb Mar 31, 2008) ...