Interactive Marketing

Google is the marketing version of the “closer”
Many people give Google so much credit for being the ultimate direct marketing tool and greatest ROI marketing tool there is. Many of them are correct, but for Google to be that effective, it needs a mass audience to increase their ...

Innovation only occurs when people put their jobs on the line.
When trying to gauge the value of interactive marketing, the panel tersely said that “ROI is BS,” and that when you speculate on quantifiable brand value created by a campaign, “you’re making shit up.” You can’t use cause and effect ...

Zeta Interactive Adds Three New Clients to Growing Roster
Zeta Interactive, a full-service, interactive marketing agency combining industry-leading talents and best-of- breed proprietary technologies, today announced the signing of three new clients, including Fortune 1000 giants Century 21 ...

SEO Company, Fathom Online, Acquired By Geary Interactive
Geary Interactive have announced acquiring Fathom Online, an SEO company. Fathom was formed in 2002 and is based in San Francisco. The terms of the acquisition were not disclosed. Geary is a full service digital marketing agency based ...

Overdrive Interactive Wins 2007 Internet Advertising Competition ...
Overdrive Interactive, a Boston-based full service search engine marketing and online media agency specializing in lead generation, brand building and customer acquisition, announced today that the agency has been awarded the Best ...

Geary Interactive Acquires Award-Winning Search Engine Marketing ...
SAN DIEGO, March 31, 2008 -- Geary Interactive , a full-service digital marketing agency, has acquired award-winning Fathom Online, a next-generation search engine marketing and technology services firm.

WrightIMC Announces New Partner and New Location: Leading Dallas ...
In response to rapid growth WrightIMC is proud to announce the addition of John Confer to the WrightIMC team as well as the opening of his new Dallas based office.

Geary Interactive Acquires Fathom Online
Geary Interactive has acquired award-winning Fathom Online, a next-generation search engine marketing and technology services firm. The addition of Fathom strengthens Geary’s existing capabilities and produces one of only a few truly ...

E-Mail Marketing: A Love/Hate Affair With E-Mail Marketing
Prior to joining Zinio in 2008, she was executive director, senior partner, worldwide e-mail marketing at OgilvyOne Worldwide, a global leader in customer relationship management and interactive marketing. ...

Geary Interactive Acquires Fathom Online
Full-service digital marketing agency Geary Interactive has acquired Fathom Online, a search engine marketing firm. Though Geary already offered search marketing services, the company says it will expand it demographic reach as a result ...