Brand Marketing

Radar Roundup: Web
His end-game is fantastic: brand marketing as a value-adding interactive experience on the net rather than a proliferation of small text splash. He's beginning to blog his thoughts in the leadup to his conference on Conversational ...

Whirlpool Corporation Wins Two ADDY Awards for Maytag Brand ...
... the world’s largest manufacturer of appliances, today announced it received two Silver ADDY awards from the New York Chapter of the American Advertising Federation for its recent marketing and advertising work for the Maytag brand.

Around the Net In Brand Marketing: Amex Decides Express Pay Fob ...
SOURCE. Tags: Internet-Marketing, Marketing, Internet-Advertising, Media.

You Mean “Acme Products” Isn’t A Good Brand?
... succeed a little bit, you suddenly want to protect your lame name. What he said. Related Posts: We Don’t Want To Get Too Personal. Marketing Messages: Cute Phobia. Tags: marketing, marketing troubleshooting, brands, branding strategy.

August Issue of Pharma Marketing News: Wasting Money on DTC, Time ...
Brand marketing managers are looking to augment traditional offerings with non-personal selling technologies to reach new segments or healthcare professionals. MERGE Rx recognizes these changes and offers a new generation of Web-enabled ...

What's Next: Taking Care Of Brand "You"
There's a lot of anxiety out in agency land these days. I'm hearing lots of chatter and concern about the marketplace, clients cutting budgets, layoffs,...

The Ultimate Blog List: 101 Essential Online Marketing, Blog Tips ...
62) Small Business Branding – A multi-author blog magazine about small business marketing and branding. Learn how to better market and brand your small business by hearing about the experiences from other small business owners like you. ...

Apple Enthusiasts & Your Mama Jokes
Think of it this way: the brand reputations couldn’t be more different. Microsoft represents “the dark side” (commonly used among Mac fans), and Apple is the hip, smart, young guy we see in the PC Guy commercials. The brand messaging ...

Glasgow: Scotland with Style (Hah)
Glasgow City Marketing Bureau is the official destination marketing agency for Glasgow with responsibility for positioning the city across its national and international markets and is custodian of the Glasgow: Scotland with Style brand ...

Campaign Analysis: Adobe’s ‘Flash On’
John Travis, vice president of Brand Marketing at Adobe, explained that they are constantly keeping an eye out for new ways of demonstrating the message, and of extending the advertising into different marketing channels. ...