B2b Marketing

Which Social Networking Sites Really Drive Business Traffic?
I've written previously about which social networking/tagging/bookmarking sites seemed to work well at driving B2B traffic, but have collected significantly more data since then. Here's the detail behind my response to Harry. ...

Social Media is Not One-Size-Fits-All - Blog Master…NOT
Last week, we hosted a B2B Marketing Roundtable in Austin on Social Media. It was great to see what other marketers are doing with social media. Some were very advanced with huge customer communities while other were still trying to ...

B2B Marketing: Drive Leads & Sales With A “Get It Done” Attitude
As one of today’s leading business-to-business marketing consultants, MH “Mac” McIntosh uses the latest in lead-multiplying tactics and strategies that are working NOW to drive up leads and sales. As an expert on the subject of B2B lead ...

B2B Marketing Accountability: 5 Ways To Prove Your B2B Marketing ...
Mac’s Accountability Audit helps marketing communications, advertising and tradeshow managers increase their B2B marketing budgets by proving a return-on-investment. For more info visit www.sales-lead-experts.com/blog/news-audits.cfm ...

B2B Sales Leads Success Checklist
She got a bigger B2B marketing budget and senior management no longer doubts marketing’s contribution to the company’s success. Can you answer these questions and show your management how your lead generation programs are contributing ...

Building business to business web content
Fundamental marketing practices still apply on the web. You must gain your customer’s attention and trust first, then move to selling your product or service. “Instead of asking how you can get more message into less space on your B2B ...

Yahoo "Shines" with Shine
Yahoo is broadening their service offering with a new blog web property targeting women in the 25-55 age categories. The new site, launched earlier today, called Shine is actually pretty cool. ... Online marketing tips and search engine ...

Blog Web Analytics Options for 2008: Enter Woopra
Just came across an interesting post about a new Web Analytics service that could be a great tool for bloggers to track visitors to their web properties and blogs. Woopra is a new web-tracking and... Online marketing tips and search ...

IACI: Barry Diller Wins Court Ruling Over Liberty
Well the ruling is in and it is in favor of Barry Diller. Barry Diller won a somewhat bitter legal dispute with Liberty Media Corp's John Malone. The ruling will now allow Diller to proceed with... Online marketing tips and search ...

Reporting in B2B PPC - What Do Your Clients Really Want To See?
My clients’ understanding of the value of PPC might hinge on my ability to lucidly present data. So by flooding them with data I do us both a disservice. I don’t accurately portray the success of the paid search campaign and the client ...