Marketing Books

My Favorite Books on Book Marketing and Promotion Every Author ...
I’ve read dozens and dozens of books on book marketing and usually have found a morsel or two of useful information in each one. Here’sa list of my favorites. By the way, I’ve personally met or have spoken to each author and can attest ...

Interview With Rohit Bhargava, Author of Personality Not Included
I had earlier promised you that I’ll post an interview with Rohit Bhargava, author of the new marketing book ‘Personality Not Included’. The interview is part of Rohit’s innovative blogger interview program to promote the book – ...

Five questions for Rohit Bhargava about “Personality Not Included”
Why another marketing book? Well, the first thing I should tell you is that I am completely swamped with marketing and business books perhaps more than most others. The first thing I did when I got my book deal was to go out and buy ...

Finding the Right Niche Market for Your Business
If you have a product or service that you don’t yet have the knowledge of then you can choose something you are willing to research and eventually become an expert in your specific marketing field. When choosing something to market ...

The Essential Marketing Secrets that Amazon Forgot
The Ladders.com also capitalized upon this marketing secret as well. Not only are these strong arm tactics not going to play well with POD authors… they’re not going to play well for MANY “regular” book buyers as well. ...

Books: Why dump a loyal crowd?
Does this marketing rule hold true - and the book industry are missing out on revenues from loyal existing customers, or does the rule NOT hold true under all circumstances. And if it is the latter - what clever tactics can we learn ...

Marketing masterpiece: sheriff dave reichert, serial killer killer.
Bolstered by his publisher's marketing and his own political campaign, the book made for a perfect PR storm. Reichert's face was thrust onto the front pages of local papers. He was interviewed on CNN and Court TV in full dress uniform ...

How to Create a Book Marketing Plan
A book marketing plan is an outline that will help you determine where and how you will promote your book. It can also serve as an indicator of how well your book may do in the market, once you publish it. ...

Book Marketing Landmines and How to Avoid Them
In order to conduct a successful book marketing campaign as a POD published author, you will need to understand the challenges that can hinder your success. If you are not aware of these challenges and try to blindly market your book, ...

SPOS #97 - Six Pixels Of Separation - The Twist Image Podcast - +1 ...
Foreword Thinking - Episode #9 featuring Beth Lisick. Beth's new book is: Helping Me Help Myself - One Skeptic, 10 Self-Help Gurus, and a Year on the Brink of the Comfort Zone. IAB Social Media Marketing Full-Day Seminar: Vancouver, ...