Marketing

The rush is on!
My Marketing Tragedy — A topic only for the brave … Do you know a project that failed? Was it yours? What prevented success? What worked? And most importantly, what did you learn? Who didn’t “get it” — was it your client, your boss, ...

E- Mail Marketing
Targeted email marketing works. Truly targeted email means getting our email to recipients that HAVE approved of it. Not only do we get better results, we won’t have to worry about ISP cancellation and more importantly, the reputation ...

Age of Conversation Goes Amazon.com
From the view point of a reader, the breadth of global insights about the emerging industry - social media marketing (yes, social media marketing is an industry!) - are fascinating and bring home that all over the world social media is ...

The Rush is On!
Launch___rush_begins_2 Today we are calling on your efforts to help us push The Age of Conversation, for one day, up the Amazon charts. We are hoping to raise a few more dollars for Variety, the Children's Charity and at the same time, ...

Latest Promo Campaign Generates 18% Ecommerce Conversion Rate
One of the greatest joys of my ecommerce coaching engagements with store owners is being able to help them grow their online business. While coaching, I’m constantly testing various methodologies which add incremental increases to their ...

SCEA marketing VP: GTA IV big enough, episodic DLC not necessary
Scott Steinberg, Vice President of Product Marketing at Sony Computer Entertainment America (SCEA), told GameDaily in an interview:. I personally don't think there's going to be a huge percentage of folks who jump into downloadable ...

What’s Hot In Web Marketing for 2008…?
photo_8964_20071124[1] copy Marketing is changing almost as fast as technology. The two have created a sort of marriage; where technology moves forward, so does marketing. I am of course referring to web marketing primarily. ...

An internal marketing recap and the next chat!
Before I continue my posts on the values of gaming in libraries, I want to relate the feedback I received on our last chat about internal marketing. As you may remember, I asked internal marketing exBefore I continue my posts on the ...

82.4% plan an increase in e-mail marketing in 2008
Over 82% plan to increase their e-mail marketing! There’s going to be much more e-mail competition in 2008. Your e-mails need to stand out or they’ll get lost. This translates to creating a really good subject line - something that is ...

Personality Not Included
1) Your new marketing book, Personality Not Included, goes on sale April 25 and I’m impressed that you have an Amazon description that doesn’t once use the word “conversation!” Still, I can’t help but ask how your book is different from ...