Brand Marketing

Whirlpool Corporation Wins Two ADDY Awards for Maytag Brand ...
... the world’s largest manufacturer of appliances, today announced it received two Silver ADDY awards from the New York Chapter of the American Advertising Federation for its recent marketing and advertising work for the Maytag brand.

Personality Not Included: Win A Copy Of The Book
... I am looking forward to reading in the next couple of months is Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back by Rohit Bhargava who writes the terrific ‘Influential Marketing Blog’. ...

Do we under-value brand experience?
I think we’ve typically thought about marketing as the creation of moments - communications, events, spectacles, launches, etc. Similarly, I think these moments make up only a very small part of the view customers have of a brand. ...

Marketing to the Youth
There were many great speakers at a recent new media marketing conference in Johannesburg, reaffirming my belief that South Africa is at the cutting edge of new media marketing and in some cases is leading. One speaker who stood out...

Phoenix Marketing Study Demonstrates Impact Of Press Coverage And ...
... often prompts users of prescription medications to take swift actions that can hurt those medications’ brand perception and market share, according to researchers at Phoenix Healthcare, a Phoenix Marketing International practice. ...

Personality Not Included
In a world where consumers have more access to information than ever, and more power to share their voice…a brand’s identity is no longer controlled through marketing and advertising. In this new era, what you say your brand stands for ...

Virtual Interview with Rohit Bhargava on Personality Not Included
Through his blog, Influential Marketing he invited his readers and fellow bloggers to send him five interview questions about his new book Personality Not Included. Rohit gets coverage for his book and the bloggers participating get a ...

The rush is on!
“fall into” marketing. They may study and qualify in a different discipline but somehow find themselves in marketing and advertising. What is the attraction? Or…have you known a company or brand who just ...

Brand Manager - Pharmaceutical
A well established UK based manufacturer and distributor of natural healthcare products is currently looking to recruit a Brand Manager to assist the Marketing Director and Marketing Team in the development of overall Brand Strategy and ...

Earthhour.org Lights Out Save Energy Tonight
Need I say more? We are big in to this scene as we own a energy saving site called Greenisbetter.org. Sent via BlackBerry by AT&T. Business Blogging, real estate marketing provided for home buyers and sellers.