Mobile Marketing

Talking about mobile marketing
As you may know, my research coverage at Forrester has shifted into mobile marketing. Last night, I moderated a panel discussion last night for MITX and we talked about the industry for a couple hours with The Weather Channel, ESPN, ...

“Boomers” Ignored By Mobile Marketers?
To be fair, when was the last time you saw any mobile marketing ad or a Blackberry commercial that featured a middle aged man or woman? Of course, the matter may not necessarily be as simple as it would seem, according to Lawrence ...

Mobile Marketing at it’s FINEST (not quite)
I suppose that’s too difficult to work out, even for a mobile operator. Technically possible but the marketing department or marketing company behind this probably only had a list of mobile numbers and a mobile gateway without ...

Iloop Mobile and OpenMarket Join Forces in Mobile Marketing
According to a joint press release, iLoop Mobile, a leading mobile technology and services company for mobile Internet, advertising, marketing, and content delivery, annnounced it is teaming with OpenMarket, a respected provider of ...

TMZ Goes Mobile
Oh and I’ll bet if you send the short code and your Carrier or Phone isn’t supported you’re still going into the Marketing Database… nasty trick huh? I wouldn’t advocate doing that. That’s gonna make for some very unhappy mobile users ...

Nickelodeon Launching Three New Branded Mobile Websites
In a colorful and exuberant attempt to attract and retain their target audiences, Nickelodeon is getting deeper into the mobile marketing business with the launch of three new mobile Web sites focused on kids, tweens, and teens - the ...

Mobile Marketing Association Spans Globe with Latin American ...
SAO PAULO, Brazil--(BUSINESS WIRE)--On the heels of the successful conclusion of the Latin America Mobile Marketing Forum (MMF) (http://www.mobilemarketingforum.com/) held yesterday, the Mobile Marketing Association (MMA) ...

Talking about mobile marketing
Sebastian:. Great post. I have somehow the same feeling and the future will tell if the mobile web will be working or if the real web will take over the mobile web. Regarding mobile measurement check my link above. ...

Talking about mobile marketing
danny:. I've made a couple of UGC shows for mobile. The technology hasn't matched the ideas yet. As soon as it does, I reckon it'll explode here in the UK.

eMarketer release Mobile Marketing Report
I recently completed reading the March 2008 eMarketer’s Mobile Advertising report. It’s packed with very good insights into mobile adoption in other markets and the affect those markets will have on the US mobile market. ...