Search Marketing

Mystery Conversions in Your Pay Per Click Marketing Reports
Search Marketing, MSN adCenter, or the other advertising service. These reports can be extremely powerful in giving you a very quick overview on the progress of your campaigns for a particular time period. However, there is an important ...

How Often Does the Yahoo Search Marketing Quality Index Update?
A WebmasterWorld member asks about the frequency of Quality Index updates on Yahoo Search Marketing. The answer is that the Quality Index updates daily provided that your ad has served impressions the day before. ...

8 Factors to Cover in a Competitive Analysis
Learn something from this post? Come and experience Search Engine Guide style teaching in person! Join us for our first ever Small Business Marketing Unleashed Conference in Houston, Texas on April 21st and 22nd.

Search Marketing - Jeff Pruitt of SEMPO - State of the Market Survey
Jeff Pruitt of SEMPO - State of the Market Survey Jeff Pruitt of SEMPO & iC Category: Howto & DIY Tags: sempo, jeff, pruitt, icrossing, state, market, survey, sem, search, engine, marketing, ses, ny, 2008, communications, ...

Search Marketing Salon Event Launch Tonight! Are YOU Coming?
The Search Marketing Salon launch event in San Francisco is tonight! And I’ll be very honest with everyone, it is going to be packed. We were planning to have around 60 people; we are now over 100. I have mulled over whether or not I ...

Love, Pain & the Whole Crazy Thing
By spending time on blogging, press optimization, search engine optimization, and paid search marketing, you are able to control the information which is presented to the world so that people see the positives rather than the angry ...

Privacy Policies and Search Engines
A few weeks back, I started wondering about whether or not search engines might care whether a web site had a privacy policy or not. Is the content of a page less relevant or more relevant if there's a link on it to information about ...

Recession Good For SEM?
Under these circumstances, search marketing is less of a discretionary income expense and more of an essential expense. I’m sure my college economics professor would disagree out of principle, but this brings up an interesting point. ...

SEM increases as spending continues against gloomy economy
Search engine marketing (SEM) spending exceeded projections in 2007 and, based on survey responses by marketers and agencies, the search marketing industry will exhibit continued growth, according to preliminary findings of the 2007 ...

Effectively Using Overture/Yahoo Search Marketing To Get Website ...
Overture or now known as Yahoo because of Yahoos takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the internet was fast becoming the easiest and most convenient way to shop, ...