Marketing

Interactive Marketing: It’s one thing to listen. It’s another to ...
With Canada being one of the fastest growing internet markets in the world, you’d expect interactive marketing to be booming. Sadly, marketing in the Canadian digital space has been lagging behind many other countries. ...

We Don't Need SEO Standards!
Last month I attended the SMX West session in Santa Clara entitled Is it Time for Search Marketing Standards? It was an interesting session, but I wasn't really sure where I stood on the issue at the time. Now that I've had a few weeks ...

Comment of the Day: Semantic Marketing
One of the comments to the post introduced us to the term semantic marketing . Scott Brinker is curious about how marketing will evolve to take advantage of the semantic web, whether it's in consumer or B2B plays. ...

Should Marketing Executives Blog?
From the board room to the cubicle, there have been very few discussions about the role marketing executives should have when it comes to social media and blogging. At its core, social media breaks down communication barriers within an ...

Paul Barsch: What Is the Future of Marketing?
Buffeted by globalization, regulation, politics, technology and other market forces, “marketing” stands ready to reclaim its rightful role as the voice of the customer and generator of business value through brand, loyalty, and customer ...

Marketing your business online.
Popular sites like Myspace and Youtube can be a great resource for marketing your business online. Set up a profile with your business information and network with people that have similar interests. Also, there are no limits to ...

Church Marketing in South Africa
Finishing up (to the best of my knowledge) a whirlwind tour around the world from England to Belgium to Australia, we've now got Norman Clack from the Republic of South Africa to tell us a little more about church marketing in Africa. ...

RUMOR: Shake Up At Joost, Marketing Team Trimmed
Joost is having a bit of a mixed day: On one hand, they seem have hired Jason Gaedtke, previously chief scientist at CableLabs, as their chief architect, and on the other hand they have cut jobs in their London office. ...

How Not To Make A Profit
These days, Visa is doing massive marketing making the use of check cards seem cache or cool. Should the local video store try to combat that? I think not. I see two alternative solutions that would be better than this. ...

Web Marketing Association Best Pharmaceutical Website Trends
Best Pharmaceutical Website Trends Detailed in New Report from the Web Marketing Association New Web Marketing Association Internet Standards Assessment Report includes historical d  Best Pharmaceutical Website Trends Detailed in ...