Email Marketing

Email Marketing in Italy
ContactLab, the Digital Direct Marketing Division of Tomato Interactive has published a study on Email Marketing in Italy. The report is available for download here (after a short registration process). A few interesting findings of the ...

Email Marketing
When someone says, “email marketing,” many people think of SPAM, but the two practices are quite different.

Manual VS Automated Email Marketing
I would heavily lean towards automating double opt-in welcome emails, and a customer education/value email flow about the brand, services, expectations of emails/outreach. These are things that SHOULD be done and it makes the most sense ...

Zrinity Announces FAQ With a Super-Coder
... email delivery server solutions, today announced a new series of articles named, Q&A With a Super-Coder, and a new release of their email delivery algorithm. The algorithm is the crux of the Zrinity Email Marketing System which ...

Behavioral Email Marketing and Google Analytics
There are a few different business activities that people refer to as behavioral marketing. We discuss them all then drill down into the specific means to conduct behavioral email marketing. Zrinity coders recently added Google ...

Email Evolution Conference
I just returned from the Email Evolution Conference in San Diego. I learned some things, shared some knowledge and made new friends. I'm energized and it's all still running through my head. I'm really looking forward to Marketing ...

Report spam button broken
As an email marketing partner for many Fortune 500 brands, we constantly seek to understand email deliverability and consumers’ perception of online marketing messages,” said Matt Wise, president and chief executive officer of Q ...

Multi-Variant Email Marketing Campaign Testing
Zrinity recently added a multi-variant email campaign testing to their product offering. It would be a good place to start to explain what multi-variant campaign testing is, its exact purpose as well as what it is not. ...

Extensive E-Commerce Team Research Results in Eldorado Resorts ...
The biggest, of course, is the fact that an entire team of business and high tech experts, as well as numerous email industry insiders, were utilized to locate Zrinity and to ultimately choose the Zrinity email delivery ...

Adding Google Analytics to Email Campaign Metrics
Metrics are the most critical piece of the marketing puzzle. For decades marketers relied on taking polls to determine voice of the market. They spent millions conducting focus groups to try to take an extremely well-informed educated ...