B2b Marketing

B2B Marketing Priorities 2008
Strictly Business - A Column From Search Engine Land Let’s face it, life is about priorities. There’s never enough time, money, or resources for everything. Consequently, we must prioritize. Doing so forces us to choose between what we ...

Website Visitors - Leads or Just Impressions - B2B Marketing and ...
My view is that AdWords and other PPC marketing techniques are B2C optimized and that we as B2B marketers have to work harder (in new ways) to try to monetize these investments – not just stop on impressions but on the entire value ...

Re-inventing Marketing Automation
In his presentation at Under The Radar last week, Phil iterated that Marketo aims to 're-invent marketing automation.' The Demand Gen Report article lets Phil expound on that statement, and make a few others, including these highlights: ...

Mailshots and the MPS
We're sending out a mailshot, how do I know if someone is registered with the Mailing Preference Service? Some consumers and sole traders have registered with the Mailing Preference Service (MPS). This means they do not want to receive ...

B2B Marketing Priorities 2008
Let’s face it, life is about priorities. There’s never enough time, money, or resources for everything. Consequently, we must prioritize. Doing so forces us to choose between what we want and what we actually need. ...

B2B Marketing: Drive Leads & Sales With A “Get It Done” Attitude
As one of today’s leading business-to-business marketing consultants, MH “Mac” McIntosh uses the latest in lead-multiplying tactics and strategies that are working NOW to drive up leads and sales. As an expert on the subject of B2B lead ...

B2B Marketing Accountability: 5 Ways To Prove Your B2B Marketing ...
Mac’s Accountability Audit helps marketing communications, advertising and tradeshow managers increase their B2B marketing budgets by proving a return-on-investment. For more info visit www.sales-lead-experts.com/blog/news-audits.cfm ...

“Spring is a time of renewal”
Amid my daily influx of spam and junk e-mail, this subject line stuck out to me like a nun at a Metallica concert. I recognized the sender — Toppers Spa — as a company whose messages I usually delete, even though I willfully subscribe ...

B2B Sales Leads Success Checklist
She got a bigger B2B marketing budget and senior management no longer doubts marketing’s contribution to the company’s success. Can you answer these questions and show your management how your lead generation programs are contributing ...

Website Visitors - Leads or Just Impressions - B2B Marketing and …
We all know that as B2B marketers we must manage our online presence well. The first step is having an easy-to-navigate and information-rich website. Then we try to find new ways to drive traffic by investing in banner ads, ...