Media Marketing

What is Your Social Media Marketing Strategy?
Type in “social media marketing” into Google and you’ll get about as many search results (23 million) as there are social media tactics being promoted. As with any type of marketing, social media promotions center around matching ...

Successful Social Media Marketing Requires Personal Involvement
There are a lot of different ways to approach social media marketing. Still it seems many marketers are unwilling to engage with social media services while desiring the benefits the media represents. I was reading an article this ...

Measuring Return on Investment in Social Media Marketing is Fuzzy Math
How do you measure “investment” in social media? A wordpress.com, blogger.com or ActiveRain blog costs exactly $0. Let’s say you get one deal per year by blogging. A facebook profile costs you exactly $0. Let’s say you convert one lead ...

Social Media Marketing: Is It OK To Make Money on Personal ...
Robin Good on social media marketing and credibility Is it OK to think this way? Is this an opportunity or a recipe for losing your credibility? See my video response (and full text transcription) here below: ...

Why you really should care about social media marketing
I have been talking more about social media marketing on JenniferSlegg.com lately, and I had a reader who came over from following JenSense ask me about why social media marketing is all the rage. It is definitely true that there is so ...

Extending the Life of Social Media Marketing Beyond Flight Dates
How Social Media and Search are Extending the Life of Marketing Campaigns“. As you may deduce from the headline, Brian’s article raises the notion that social media doesn’t have clear start and end dates in comparison to the standard ...

Social Media Marketing Recap from SES NY
I wanted to report back on the Social Media Marketing panel session that I sat in last week while at the SES NY Conference. This was the first in their Social Search track that were all scheduled for that day, Wed., 3/19. ...

the Value of Social Media Marketing Part II
In honor of my 200th Sphinn Submission - I give you the second part of the series looking into the business implications of Social Media Marketing — This time we’re talking to the experts who will guide us through the murky waters ...

Register for BlogPotomac, greater Washington DC's social media ...
BlogPotomac, greater Washington DC's premiere social media event, is less than three months away. I'm co-chairing this one-day conference on the latest practices in social media marketing with Geoff Livingston and will be emceeing with ...

Comment on Looking for a Social Media ROI? by agentgenius.com ...
Dustin and Rob have an interesting conversation going on about measuring ROI in Social Media. I’m increasingly perplexed by this concept. […]