Marketing

Those idiots in marketing just don’t get it
So, while, as the title of this post suggests, the gap between what sales does and what marketing does in support may seem vast (and perhaps even at odds) there is an absolute need to strike a balance between their independent and ...

What is Your Social Media Marketing Strategy?
There are many reasons social media can be a productive marketing channel or platform. Rather than emplying it as a tactic du jour, the purpose should dictate strategy and the tactics used for reaching desired goals. ...

Successful Social Media Marketing Requires Personal Involvement
There are a lot of different ways to approach social media marketing. Still it seems many marketers are unwilling to engage with social media services while desiring the benefits the media represents. I was reading an article this ...

How To Build Traffic Without Marketing
Some look at marketing as advertising and their current perception of advertising is akin to lying. With that attitude in place, no self respecting blogger wants to learn how to lie in order to promote their blog. ...

Go to Search Marketing Salon SF Launch Party
The Search Marketing Alchemist AKA Jacob Morgan who works for an undisclosed marketing agency in SF and does marketing consulting gigs for private clients. Tell Jacob he needs to quit acting and start blogging more. (Just kidding). ...

Measuring Return on Investment in Social Media Marketing is Fuzzy Math
Well, let’s consider the more conventional marketing avenues: Can you ever say for certain that you converted a lead into a client BECAUSE of the newspaper ad, or BECAUSE of the calendar, or BECAUSE of the church pot-luck dinner? ...

Webmaster Business & Marketing Books Survey
Thank you for taking a few moments to do our short survey on the type of business and marketing books you purchase in regards to your website and online business. Please note that when we use the word website in the survey this also ...

Social Media Marketing: Is It OK To Make Money on Personal ...
Robin Good on social media marketing and credibility Is it OK to think this way? Is this an opportunity or a recipe for losing your credibility? See my video response (and full text transcription) here below: ...

Buy The Book Gravitational Marketing… Get Free Stuff!
Starting today, if you go to http://www.gravitybook.com/gifts/ and order a copy of Gravitational Marketing from Amazon.com, you can claim dozens of premium bonus gifts from us and fellow best-selling authors such as Jeffrey Gitomer, ...

Seven Ways to Liberate Marketing
Seven Ways to Liberate Marketing So, what are the key elements of a modern B2B marketing software solution? Although I work for a marketing software vendor, the following list comes from my years of experience working with technology ...