Marketing Strategy

What is Your Social Media Marketing Strategy?
There are many reasons social media can be a productive marketing channel or platform. Rather than emplying it as a tactic du jour, the purpose should dictate strategy and the tactics used for reaching desired goals. ...

Internet Marketing Strategies and Your Online Business
Regardless of the type of business you decide to operate, you will need to know the secrets of effective Internet marketing strategies. Running a business on the Internet is far different from running a traditional business. ...

Facebook meets Ebay - Etsy.com’s social marketing strategy
And, not surprisingly, this type of marketing strategy seems to be working well for some small businesses. Recently, the Wall Street Journal published an article about Etsy.com, an internet marketplace that caters to buyers and sellers ...

Open source software as guerrilla marketing strategy
Executives here said because of its economic and developer appeal, open source software has marketing advantages over proprietary software, especially in a slumping economy. It's free, it's cheap. Everyone wants to cut costs, said Don ...

Agile Content Development: The Ready, Fire, Aim, Reload Strategy ...
The missing elements that make content marketing truly work are strategy, observation, and rapid readjustment. And it’s exactly these elements that make social media such a dynamic and profitable environment for ambitious new media ...

The Three Fundamentals of Creative Strategy, Pt. 1
Over the coming weeks, I'm going to outline a taxonomy of how our creative strategies, as designers, can be properly forged by these three fundamental marketing strategies. I'm also going to outline some baseline rules that can govern ...

Open-source software as guerrilla marketing strategy
SAN FRANCISCO–Chances are if you’re running a commercial open-source company, Google is one of your best friends. That’s because a search on Google for ‘open source and (whatever company X sells)’ can yield the largest volume of ...

Niche Marketing: Why Is It Effective?
Niche marketing is a form of marketing that is geared towards a particular niche, or need, of a specified audience. Businesses who utilize niche marketing as their marketing strategy are usually looking for a boost in revenue, ...

Direct Mail Marketing
There are various aspects of the direct mail marketing strategy that make this technique a suitable business platform for business companies. With the popularization of other media such as the internet, TV, etc, competing companies are ...

Sports Turn to Mobile Marketing
The Kansas City Brigade, an arena football franchise is one of the first to take their marketing strategy to the next level. PlasMedia Mobile’s latest service makes it possible to vote for the game’s MVP via their cell phone, ...