Interactive Marketing

What’s Happening in the World of Interactive Marketing
It inspired me to speculate on the future of online and interactive marketing; what’s coming up in ‘08 and what’s down the road. Several things strike me and inspire me. For instance, GM announced this week that it will dedicate half of ...

Ad Venture Interactive Announces the creation of beauty school ...
Duffy has more than seven years of marketing experience within AVI’s PlattForm Advertising division, a full-service interactive marketing and advertising firm specializing in student acquisition for higher education. ...

ESPN cuts ties with Ad Networks
Clearly, there are two groups that are forming within the online marketing world. The math driven data side and the premium brand inventory side and ad networks are being caught in the middle. I see arguments for both parties as to why ...

Be Part Of The Personality Not Included Book Launch On March 28th
Pni_cover_250px There are a lot of ideas for how to launch a book online. As I head toward launching* Personality Not Included this Friday, I've looked at most of them. Some authors create a group and ask all their contacts to all hit ...

Comment on YOUR Business Plan & Interactive Marketing by Gerald ...
You bet Calvin. Have no idea when I’ll get back to blogging regular like. This one was one of those always-staring-me-in-the-face drafts I kept pecking at and finally pushed through to the “publish” button moment. ...

Comment on YOUR Business Plan & Interactive Marketing by koolio
Great post, Gerald, and I’m looking forward to your future posts on the intranet topic.

Google dissed by Yahoo on radio ad
Yahoo has launched a radio campaign in the Bay Area that explicitly calls out Google and the lack of search assist. The ad claims “you won’t find that on your Google page” referring to the search assist feature that Yahoo uses when ...

Interactive Marketing And Community Outreach Propels Bar-B-Cutie
says Christie McFarland, Bar-B-CutieÒ Director of Marketing. As a way of rewarding loyal businesses and in-store customers as well as responding to consumer demand for Internet coupons, Bar-B-CutieÒ has rolled out “Cutie Savers” and ...

Interactive Marketing and Community Outreach Propels Bar-B-Cutie®
Aggressive Email Campaigns, Online Interaction and Unique Promotions Keep Brand Nimble in Competitive Marketplace.

PlattForm Holdings Reorganizes As Ad Venture Interactive
PLATTFORM HOLDINGS IS REORGANIZING UNDER the new name Ad Venture Interactive (AVI). Based in New York and Kansas City, the parent company, AVI, is a full-service interactive marketing and advertising company encompassing three ...