Marketing Blog

Backlinking - Why Search Engines Think It's Important
We tell people all the time to use Search Engine Marketing (SEM) to build their list. Then you're pretty much on your own. Today we'd like to talk about a part of SEM called SEO (Search Engine Optimization). I know, I know, ...

My 500th Blog Post - A Big Thank You
Today is my 500th post here at Influential Marketing (not counting guest posts), so I wanted to do something significant. Over the past three years, I have had the chance to connect with lots of smart marketers from around the world, ...

Parting Notes and Party Pictures from SES NY
The abundance of Online Marketing Blog coverage of SES New York slowed significantly by Wed afternoon but there was nothing slowing down the SES NY conference, which had record breaking attendance numbers. Despite my TopRank blogging ...

Is small business ownership a career?
I caught up with him for a recent episode of the Duct Tape Marketing podcast to discuss his latest take on work called The Adventures of Johnny Bunko - The last career guide you will ever need. One of the most intriguing elements of the ...

Yahoo! Turns to Traditional Media for Market Penetration
Time will tell whether this use of traditional media marketing will help them recover much of their lost audience, but from a Yahoo! advertisers point of view, at least their testing new ways to drive higher traffic.

Video Innovation in Affiliate Marketing
Listen in to the Video Innovation in Affiliate Marketing session and view the slides. Session description: Websites without video will go the way of the dinosaur. More video content means a wider long-tail. ...

3 Tips to Blog Like a Manic and Still Have a Life
Want to know how to blog more regularly and still save time? Then check out the 3 tips below…. 1. Create a Google Notebook account and record ideas during the week. Often the hardest part of regular blogging is actually coming up with ...

Small Business Marketing Advice from Search Engine Strategies New York
Stoney DeGeyter, a leading proponent of destination search engine marketing , encouraged website owners to drive visitors to pages within their sites that best matched their searches. It seems obvious, but many small business operators ...

mobileStorm at Search Engine Optimization Strategies Conference
aka “FUD in NYC” The saying is “you learn something new every day.” This week I can happily report that my rate of informational ingestion was significantly higher than that. But the gem for me wasn’t in the factoids, marketing claims, ...

AdWords - Relevance - WTF?
I’ve been following a thread by a frustrated would-be advertiser in the AdWords Help Forum, with some interest. He’s obviously spotted that Google have potentially created a niche, by suppressing so many adverts when they think that the ...