Direct Marketing

Case Study Monday: Using Basic Offline Direct Marketing Principles ...
Today's post comes from Marketing Scoop, and it is jam packed with info on how utilizing regular direct marketing principles definitely do apply when you are planning your e-marketing campaigns. This case study looks at how several ...

Upcoming Direct Marketing Seminar April 1, 2008
“Don’t fly blind in direct marketing! Many brand marketers focus on building a relationship before they even have a customer, but there’s an easier, better way to brand from the ground up. Come join the savvy segment of direct marketers ...

Direct Marketing Tools for the Travel Industry
Market your travel-related promotional content direct to the people who are looking for it. Doctors of medicine earn substantial incomes and are frequent travelers for both business and pleasure. Whether they need your services for ...

From Glamour to green
I was reading Cosmo a few weeks ago, or some such magazine (please don't judge, it was a long car ride), and it included tips for going green. Nestled among tips such as Use only one towel at the gym and buy make-up from companies ...

Mortgage Marketing after the Sub-prime Shake-up
This is the first in an exciting series of podcasts, featuring Red Clay Media CEO, Brian Rice. It is particularly timely, in light of the economic recession and recent shake-up in the mortgage industry. ...

How much choice do consumers want?
In my direct marketing experience, less choice often works better than more choice. The fewer decisions you ask people to make, the more likely they are to actually make a decision. And I can tell you from personal experience that I ...

Your Name Is A Clue To Your Calling
What can easily cost you P125,000 if you attended similar direct marketing seminars, you can now get for P9750 only! We have brought the price down to serve more people. (Special Couples or Business Partners Price is P8750 only per ...

Digital Media Prospers, Traditional Suffers In Recession
In a recent note, Forrester Research predicted that cost-per-action marketing (principally search) and online direct marketing (including email) will be the biggest beneficiaries. That agrees with a survey of marketers by the Direct ...

SEE YOU ON THE 31st
Just a reminder that Direct Marketing Weekly will be back on Monday, March 31. See you then! Dr. Bob.

ACN Opportunity - How to Make It Better - Donald Trump
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