Digital Marketing

Digital marketing insights inspired by Avenue A Razorfish
I finally got around to reading Avenue A Razorfish’s 164 page 2008 Digital OutlookReport, and I must say that it’sa great overview of pretty much everything that is happening where digital media and marketing is concerned. ...

mobileStorm at Search Engine Optimization Strategies Conference
aka “FUD in NYC” The saying is “you learn something new every day.” This week I can happily report that my rate of informational ingestion was significantly higher than that. But the gem for me wasn’t in the factoids, marketing claims, ...

Social Networking With the Stars
IBY.jpg. A few years ago, during the first Internet boom, quite a few athletes and celebrities lined up to pour money into underbaked ideas for web-based startups. Almost all of them didn't make it out of 2001 alive. ...

The Internet Is Merely A Fad
1995.jpg How could a Newsweek.com article from 1995 be one of the most viewed and emailed stories of the week? You can attribute that to the power of Digg. But what is less important than how it became so widely viewed is WHY. ...

Will There Be Limits on Behavioral Targeting?
diag_2(1).gif The NY Times reports about a new bill making its way through the state legislature of New York that would place restrictions on ad targeting. Although it would be technically be limited to New York state, it's practical ...

Two Articles on Social Media and Marketing
The first is one by Michael Bush in Advertising Age in which he reports on a panel discussion on “Making Social Media & Marketing Work” at the Ad Age Digital Marketing Conference. The article’s title summarizes it very nicely: Marketers ...

Senior Program Manager
As the producer of cutting edge web projects and digital marketing programs, you will be responsible for planning and managing interactive initiatives for some of India’s leading brands like HSBC, Taj Hotels, Blue Star, BPL Mobile, ...

Internet marketing training seminar
... Echo on 24/03/2008 I’ve published this week’s Working It column — a review of the Internet Marketing seminar “Getting Results in Online Marketing” by Praxis Now — to my Digital Marketing blog, because the subject matter fits. ...

Travel sector looking more and more to online marketing
According to recent figures from some of the bigger players in the UK travel industry, spend in online marketing services such as SEO, behavioural and PPC is significantly up on previous years, as advertisers within the sector look at ...

Ancillary Insights in the Blogosphere
A whitepaper my company put out last year states that CPG (Consumer Product Goods) product launches can increase buzz by leveraging media spend. That buzz is significantly multiplied by a variety of factors surrounding a product launch. ...