Email Marketing

Why Email Marketing is Still a Good Option
With stricter spam filters and higher delete rates, many people are predicting the end of email marketing. However, the end isn´t in sight just yet! Whether you have been working in email marketing for a while or are just considering ...

2008 Email Marketing Trends
ExactTarget has a great white paper out on trends for email marketing in 2008. 2 of the trends that interest me the most are #3 - The birth of the Marketing Gadget (widgets for you Mac Heads) and Trend #8 Rendering (which mostly deals ...

Graphics in email and mastheads
I recently wrote a strategy brief on recent email marketing trends and issues facing email marketers. In it, I discussed a few of the most prevalent issues and offered up solutions for those vexing problems. ...

Scrappy Software now becomes Scrappy Email - My Blog is Moving
I decided to join Sears Holdings as the Manager of Email Marketing Transformation and therefore, I have decided to slowly phase out this blog and start a new one dedicated to email marketing. I will of course keep this one open for as ...

Build Your Business with an Opt-in List - Mar 22,2008
Email marketing is one of the most effective marketing methods nowadays simply because virtually almost all people use email. Check on those email fields or blanks required to be filled up on various forms needed in processing different ...

The Best Email Marketing Strategies & Solutions For B2B Marketers
As you intend to sell your products or services to other businesses, you need to adopt an aggressive marketing strategy to ensure that you are ahead of your competitors. The design of the newsletter used in your email marketing campaign ...

How To Harness The Power Of Email For Marketing Success
Spammers have done their best to give email marketing a bad name. However, email is such an all pervasive communication tool that it’s use as an extremely effective means of building customer relationships and selling products and ...

Email Marketing - A Powerful Tool
Marketing consultants who learn to conduct an opt-in email marketing campaign effectively find themselves with more work from home Internet business from entrepreneurs than they could have otherwise. Nothing, as the saying goes, ...

The Ultimate Email Marketing Guide: 15 tips to fast email ...
HTML has more advantages, will double or triple the click-thru on text, nicer, pretty graphics, tracking better. It can also track opens, click-thrus and conversions. If the email marketing system supports it (most do) - send both. ...

Email Marketing Made Easy
Apply usual marketing good practice to your email campaigns - know what you want to achieve, stress the benefits to the customer, monitor results etc. • Don’t abandon all other forms of sales and promotions. Email marketing can be very ...