Marketing

Presenting Search Marketing Results for Large Clients
A long time ago search marketing was mainly a vehicle for small businesses to compete with the big boys. For the many Fortune 500 companies that now outsource at least some sort of search marketing, presenting results whether it's ...

An Update on Yahoo Search Marketing
Over at WebmasterWorld, moderator werty asks about the quality of YSM traffic. Has it changed, improved, or worsened? Within the past few months, people have been seeing an increase of quality with Yahoo! Search Marketing. ...

24% Can’t Find Google
This week, usability guru Jakob Nielsen asks: “How difficult is it to perform a search on Google?” No, really. How hard is it? We know the search box in the upper right hand corner of your screen can get there. ...

When GM Shifts 1.5 Billion From Traditional Advertising To Digital ...
General Motors will take half of its three billion dollar advertising budget and shift 1.5 billion of it to Digital Marketing initiatives. You can read more about it over at Media Buyer Planner in their news item, GM Changes Game, ...

Nintendo plans largest-ever marketing campaign for Wii Fit
If anyone's going to get a workout from Wii Fit, it's going to be Nintendo's marketing department. According to Michael Pachter, Nintendo is preparing the biggest marketing campaign in its history for the North American release of Wii ...

Church Marketing Lab: A Bright Idea
This week, we take a break from our regularly-scheduled Church Marketing Lab roundup. I couldn't help but highlight a single entry this week -- a poignant and humorous submission that might just be a good idea for all churches. ...

I'm All a Twitter Over Twitter! Viral Social Marketing at Its Best?
For the people behind the ads – clients, marketing execs, CDs and writers, you and me – it's time to get real as well. It's time to come to terms with the fact that we cannot and should not keep our 'Work' and 'Home' lives in separate ...

Forgetting Sarah Marshall’s lame cross-media campaign
sarahmarshallmomhatedyou.JPG Unless your blind you’ve probably noticed the “I Hate Sarah Marshall” ads that are all over the place as part of the campaign for Forgetting Sarah Marshall. There have been tons of outdoor ads in Chicago, ...

Marketing Your Business Online? Here Are Marketing Strategies for ...
Service professionals can be skeptical about this marketing strategy but I’m here to assure you that articles are one of the most useful assets you can create as a marketer. You can repurpose it and use it again in the future and in ...

March Madness: CBSSportsline.com Understands Email Marketing (for ...
Personally, I think they have no business in the world of “best practice email marketing,” but I understand why they are used. If you are going to offer them, let subscribers opt-in and keep them separate. Well done. ...