Marketing Agencies

Some considerations in writing marketing copy for security agencies
Your marketing needs to tell agencies enough so they know what you offer without giving away so much that you compromise national security. Clearly the security agencies need a federal intranet site that had pages for all of the ...

Idea From Marketing Consulting
All of us have heard of marketing professionals. Some of us have even worked as marketing professionals ourselves. And some of us have probably heard of marketing agencies. But how many of us can, in all honesty say that we have heard ...

Ambiguity in client serving is typically bad news
be a fly on the wall as their other marketing agencies have presented their new programs. The reoccurring theme that continues to present itself in each is ambiguity. And, that's problematic for the long term success of these ...

Consumer Marketing Research Services by AIM Network
You can use experts to help such as Direct Marketing agencies but this this can be costly and time consuming. A simple sales letter which you can design and/or print in house may work just as well for you. Five key points to remember in ...

General Motors Shifting Half It’s Ad Budget to Digitial Marketing
I commend GM for what they’re doing and I’m sure this news has already been passed around marketing departments and advertising agencies all over the country by now. Who knows, maybe that old saying will turn out to be true after all.

PR people: do your homework BEFORE you reach out to bloggers
Friend and colleague David Wescott of APCO Worldwide has been working on a project for the past year or so with the Council of PR Firms to understand the perspectives of both PR agencies and bloggers. There's a lot of good information ...

Search Engine Optimisation With European Languages
Farhad Divecha is the founding Director of AccuraCast, London’s leading search engine marketing agency. He has 7 years experience marketing products and services online and offline. His past projects included managing $80 million PC ...

Surveys for Pay - Can You Believe It?
Marketing agencies are hired by these companies to build a database of information - derived from the results of surveys they conduct on behalf of those companies. And guess what? They pay you to take the surveys. ...

Head of Marketing Communications (The Big "MARCOM" Cheese) Sony ...
You'll serve as the key contact for all regional and local media agencies and you'll need to stay abreast of international and local media developments. To be successful you'll need a MINIMUM of 3-5 years successful marketing experience ...

Reduce the Pain of Agency Change
If it has, the agency will do more than simply make sure that the digital channel is represented in the room. It will approach the marketing challenge from a digital perspective, and it will demonstrate an understanding of how online ...