Digital Marketing

When GM Shifts 1.5 Billion From Traditional Advertising To Digital ...
General Motors will take half of its three billion dollar advertising budget and shift 1.5 billion of it to Digital Marketing initiatives. You can read more about it over at Media Buyer Planner in their news item, GM Changes Game, ...

GM Tips the Digital Marketing Scales
In what will be one of the year’s biggest moves into the digital marketing space, GM announced that they will commit $1.5 billion over the next three years to “gaming, search, mobile and a broad array of interactive applications. ...

Redefining How to Tell (Sell) A Story
Starting on March 18th, Penguin UK launched an ambitious digital writing project. In collaboration with alternate reality game designers Six to Start, Penguin has challenged some of its top authors to create new forms of story ...

Online Video For All Marketers Great And Small
Regular readers probably saw mobileStorm CEO Jared Reitzin’s video blog early this week, explaining our latest video services and endeavors. Talk about great timing! Some brand-new reports prove that Internet video is ready to move from ...

Honey bees and your favorite ice cream
We may not consciously think that bees are essential to our food supply but we'd be wrong. They are responsible for the survival of 1/3 of our food supply. In recent years honey bees are mysteriously vanishing across the country and it ...

If Blu-Ray is the winner, I'd hate to see the loser
It’s been a while since I’ve been as disappointed in a consumer electronics product as I am with my new Sony BDP-S300 Blu-Ray Disc Player. The setup was smooth, and the picture is great – really great. However: I have certain usability ...

2007 YOUTUBE VIDEO AWARD WINNERS ANNOUNCED
Chad Today YouTube announced its 2007 Video Award winners. Winners from 12 different categories will receive “bragging rights, a trophy, and a special invitation to an event later this year.” Many of these videos went viral in 2007 and ...

General Motors Shifting Half It’s Ad Budget to Digitial Marketing
According to MediaBuyerPlanner.com, GM is putting $1.5 billion (yes, billion) into digital marketing. That’s half their annual marketing budget. GM is the third largest advertiser in the country so the speculation will begin as to ...

GM to put $1.5 Billion Online
According to a Media Buyer Planner article GM Changes Game, Puts $1.5 Billion Online GM will shift 1.5 Billion, that's Billion with a capital B of their annual marketing budget toward digital marketing. And as Bill Seaver reported in ...

Advertising Age’s Digital Marketing Conference Reported Twitter ...
Like we said yesterday, if you’re not at Advertising Age’s Digital Marketing Conference, you can get tidbits of it here following David Armano’s Twitter feed.