Mobile Marketing

How to do mobile marketing in China
I’m no expert on the Chinese market but I spotted this article on Contagious by Kaiser Kuo explaining the ins and outs of using mobile marketing in China and it seems solid advice and comment to me. I’m no expert on the Chinese market ...

IDT: Director of Mobile Marketing, Newark, NJ
IDT - Telecom is launching innovative mobile marketing solutions that cater to both emerging and established markets. IDT is seeking a Director of Mobile Marketing to develop and execute marketing plans for this product. ...

Que Pasa Restructures
The launch is part of a wider strategy for Que Pasa, in which the company will restructure into a group of three businesses comprising Que Pasa Mobile Marketing, a mobile marketing agency; Que Pasa Communications, a branded content ...

Cracking Down on “Mobile Marketing Malpractice”
With responsibilities across television, radio, telecommunications and wireless communications services, Ofcom has announced proposals for new rules to reduce or eradicate “misleading marketing practices in the mobile market.” ...

Agree To Advertising, Get Free Music On Orange Mobile
Orange Mobile has partnered with location-based mobile marketing agency ScreenTonic to deliver advertisements on the music portion of their “Orange World” mobile internet platform. If users agree to receive the advertising, ...

China’s Focus Media Wireless Slammed For SMS Spamming
With the onslaught of mobile marketing making it’s way around the world, it was bound to happen sooner or later. The wireless subsidiary of China’s largest advertising agency, Focus Media, has been slammed for sending an excessive ...

Mobile marketing Innovations will drive Etisalat Nigeria
He Etisalat will deploy innovative Mobile Services like the mobile cam.Mobile cam allows 3G subscribers to dial into a gadget at home or office and be able to take a quick look around the location and even record voices.

So Just What Is Mobile Marketing?
Your Questions Answered: Mobile.

State-of-the Art: Trends in Mobile Search
Today @ SearchEngineStrategies, experts discuss their views about the evolution of search in North America. Speakers: Farhan Memon, Senior Product Manager, AOL Search. Rachel Pasqua, Director of Mobile Marketing, iCrossing ...

Conflicting Trends in Mobile Search
The perceived lack of an understanding of the opportunity in mobile advertising does not mean that the opportunity does not exist. While we’re waiting for the heyday of mobile marketing, when the methods and results are clearly ...