Media Marketing

New Media Marketing conference, coming up soon
BizCommunity reported that “the two-day New Media Marketing lineup includes Mike Stopforth, Vincent Maher, Colin Daniels, Avusa; Allan Kent, Paul Jacobson, Jonathan Bishop, Leon Orsmond, Rudolph Muller, Arthur Goldstuck, Rick Joubert, ...

The 2008 Election Cycle as a Case Study for Social Media Marketing
“As corporate use of Facebook groups mature,” for instance, “and more research on the effectiveness of new media marketing is conducted, we expect the content to grow and become even more innovative.” Meanwhile, video sharing sites ...

Social Media Marketing Firm SplashCast Raises $4 Million
SplashCast, a developer of social marketing applications, announced on Thursday that it has raised $4 million in its first round of venture capital financing, led by Mark Bayliss with participation from Emergent. read more.

Advertising and Social Media Marketing
Advertising Age currently has an article up discussing how traditional marketers and advertisers are struggling to predictably leverage social media marketing. The major point of the article is that the best social media systems have ...

The future of social networks: It's in the niches
I incorporated both the principle and his illustration into the book Realty Blogging, suggesting that blogs are good niche marketing penetration tools. Now that we've morphed somewhat from blogs to other forms of social media, ...

Afraid of Social Media Marketing? Don’t be, dive in now - your ...
We have been doing Social Media Marketing for Sutter Home Wineries, Wells Fargo, Plantronics, Shogakukan, Ebates, Pleo and many more for about 10 years. Social Media Marketing is the new term for what was called Word of Mouth Marketing. ...

25 Social Media Buzzwords Explained (Part II of II)
Like crazy.) #2) Doing something “wacky” enough to go viral can hurt a brand. Yeah, yeah, I know all about Dove Evolution, and I can tell you why that’s actually NOT a good example of social media marketing, as brilliant as it is. ...

Triple Your Traffic with Social Media Marketing
Social Media is one of the fastest growing marketing formats in the entire world, and is miles ahead of the competition with the way it can target mass groups of specific market demographics. ‘How?’ you ask? ...

the Value of Social Media Marketing Part II
In honor of my 200th Sphinn Submission - I give you the second part of the series looking into the business implications of Social Media Marketing — This time we’re talking to the experts who will guide us through the murky waters ...

Waisner Doughtry, an author and noted scholar, talks to us about ...
Essery Lacio is author of the the famous national media marketing How-To guide “Make national media marketing investments work for you, and retire wealthy”, recently seen in magazines across the country. Brierly Vandewerker of the HOQYT ...