Marketing Communications

IMC Recommends: The Local Mr Fix-It
Tint Shoppe. A few weeks ago, the heel of one of my favorite pairs of boots completely came off. To make things worse, it had happened downtown on a snowy day. At first, I procrastinated getting it fixed since I didn’t know where to ...

Erin Byrne of Burson-Marsteller
She has a long background in new media, having worked on web initiatives since 1993 for diversified clients encompassing online strategy and research, marketing communications, design/development, viral marketing and interactive ...

Do you believe in the power of branding?
I just bought a new vacuum cleaner. My old vacuum cleaner was just losing suction every day. There were several types, brands and price points in the vacuum section at my local discount store. The range went from $39 Dirt Devil stick ...

The NBA: Where Marketing Happens
In years past, the NBA has done much less marketing or used less streamlined marketing communications and this may appeal more to the hardcore fan. As an example of what the NBA is capable of doing on the positive side, their NBA.com ...

The Importance Of Implementing An Integrated Marketing Plan For ...
The progression of marketing — moving beyond traditional to include interactive, consumer driven, social marketing has spread like Ebola. It’s often referred to as Integrated Marketing Communications (IMC). IMC is ushering in a new era ...

Marketing To Communities Of Color!
Marketing Communications in the US is no longer a one-size-fits-all proposition. Effective message delivery to all residents of the United States requires that we examine the unique consumer behaviors of the country’s communities of ...

What’s Your Story? (Part 1 in a Series of Yet-to-be-Determined Length)
Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Melberg Marketing, Inc., a full-service virtual Marketing Communications Agency. She has over 20 years of experience creating marketing ...

Gorilla(?) Marketing
He is a former Advertising Manager and Creative Director for Royal (& SunAlliance) Insurance, helping to earn several industry awards for excellence in advertising and marketing communications. During this period, he served as national ...

Analytically-Driven Email Marketing Increases Investment Advisor Sales
The Client selected Protocol’s database-driven email marketing platform as their communications delivery system due to its speed and flexibility in delivering marketing communications. Protocol partnered with the Client’s Sales and ...

NTP and OOIDA Team Up for Truck Breakdown Service
Media Contact Lorri Vacca, Manager, Marketing Communications 800-950-3377 ext. 1008 Email: Lorri.Vacca@NTPWarranty.com. NTP Inc. CONTACT: Lorri Vacca, Manager, Marketing Communications of NTP Inc., 1-800-950-3377 ext. 1008, Lorri. ...