Email Marketing

What’s New in Internet Marketing - Part 3: Email Marketing
Of course, email marketing isn’t new; we’ve been doing it for over 10 years now. But according to some of the latest research into email marketing, over 70 percent of email marketers say the impact of it is increasing, not decreasing. ...

Death of Email Marketing; Long Live Email Marketing - B2B ...
What happens as the economy continues to drift and budget cuts come after marketing dollars, what stays, what goes? Is lead generation mission critical to your business? If not, why not? What rates are you seeing out there? ...

DMNews Article on Email Marketing in a Down Economy
I recently wrote an article for DMNews that discusses the steps smart marketers are taking now to use email marketing as a great tool as the economy tightens. You can read the article titled Email Marketing - A Bright Star in a Down ...

Best Practices in Email Marketing
As junk email has intensified, so has the indignation about being spammed. Consumers and companies are installing spam filters that are now built into online services and email programs. At the same time, email marketing works. ...

Email Content: Where to Find Inspiration
Email marketing can be tough. It´s not always easy to keep up a steady stream of interesting articles for your subscribers. Pretty much every single email marketer runs into problems with the idea well drying up and it can be quite ...

Take Our New Email Marketing Survey
Here at eROI we go to great lengths to keep you up to date on the latest trends in email marketing. Our latest survey asks for your input on the Subscribe/Unsubscribe Process. This survey should take just a minute or two, ...

Enhance Your Transactional Messages
One of the missed opportunities in email marketing is not leveraging transactional messages. E-bills, order confirmations and shipping notices are opportune times to embed/cross sell promotional copy. A Strongmail survey reports that ...

Permission Spam. The Sorry State Of Email Marketing.
A recent report from Forrester says that ninety-seven percent of consumers in the US use email. The figures many not be so high in India, but the usage is close to the same among those belonging to the top SECs. ...

Simple Steps to Easy Email Marketing Results
Email marketing is so easy. What a wonderful way to reach out personally to people…but wait. We all know the big problem with email marketing. It’s so easy that everyone is doing it. Any marketer knows that spam is a bad thing and takes ...

New ‘Email Marketing Metrics Report’ by MailerMailer
A recent study by Email Service Provider (ESP) MailerMailer titled Email Marketing Metrics Report, measured more than 300 million e-mail messages sent by 3200 of its e-mail clients across 21 different industries between July 1 and ...