Marketing

Camp Baby Blogstorm
I also thought the whole affair would make a great blogger relations case study for Marketing Roadmaps. To do it justice, however, I would need the company perspective as well as the bloggers', and it really couldn't be done until after ...

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Marketing and Politics
I think those of us who identify as members of a creative class or knowledge workers, tend to approach many things as problems to be solved. Creating a solution, coming up with new ideas, making things better...it is exciting and ...

SES Focus on Search Marketing Tactics
Local search marketing tactics suggestions: a. create a specific page for each location b. anchor text link from index page to location page c. press releases d. b2b, city sites, category specific sites ...

Search Biz: Online Marketing Will Continue To Grow Despite ...
... is rearing its ugly head, and consumers are apparently pulling back into their shells, but none of this gloom-and-doom is even remotely threatening the growth in online marketing and advertising spend, according to eMarketer. ...

Six Steps to Marketing During a Recession
But some companies survive and even thrive in periods of economic recession not to mention the companies that make the right marketing moves, emerge from the economic downturns in a stronger position. Since you are here you [...]

Part 1: WHAT is Social Media Marketing Good For Anyway?
Moderator Pauline Ores, SES Advisory Board and Senior Marketing Manager, Social Media Engagement, General Business, IBM, began the seminar by stating that the Social Media Track was new to Search Engine Strategies conferences. ...

Affiliate Marketing: Far More Dangerous Than You Think
Alan Rimm-Kaufman will be moderating a panel on affiliate marketing at IRC 2008. For many years, Alan has been (and remains today) highly critical of the affiliate channel , so this should be energetic session. Joining Alan on the panel ...

B2B Database Marketing
1) Set clear marketing objectives. Data mining techniques are useless if you don’t know what you want to achieve. You don’t want to do data mining for its own sake. You want to make sure that you produce knowledge that is actionable. ...

How I went from Journalist to Community Marketing Manager
And yet six weeks ago, I not only moved to a new job within the same company, but switched from the Editorial department to Marketing. It's prompted a few questions about how and why I made the leap from one amazing experience as a ...