Marketing Blog

Everywhere Mag and the Arrival of the User Generated Magazine
Sure, I could post a review on Yelp or publish my own travel blog - but what about something a bit more ... substantial? Something that I get a bit more credit for. Travel magazines are usually substantial in that way because they do ...

Double Your Pleasure, Double Your Fun
It’sa silly marketing attempt by a big dumb company with no real thought or strategy put into their marketing effort. It’s not personal, it’s not relevant and it’s not engaging, it doesn’t deliver any value and it doesn’t tap into ...

The next wave in business blogging
I would like to suggest that a robust, group centric, CMS platform is the next wave for business blogging - but not blogging and “we have a blog” - blogging as a fully integrated web strategy. Here’sa list of some of the major players, ...

Part 1: WHAT is Social Media Marketing Good For Anyway?
Ways to use social media marketing for your brand. Listen to your customer: not just passively (reading blog discussions, forums, word on the street, etc.) but also actively listening and engaging in the discussion in a transparent ...

SES Focus on Search Marketing Tactics
Local search marketing tactics suggestions: a. create a specific page for each location b. anchor text link from index page to location page c. press releases d. b2b, city sites, category specific sites ...

Cookies, Milk & Kramer: Converting Visitors Into Buyers @ SES
Howard Kaplan, COO of my favorite blog right now, (Future Now, Inc.) was the last speaker of the session. In contrast to many of the other very detail-oriented conversion authorities around, Howard seems to have a casual attitude ...

CPA Marketing Series - Determining Your Model
Adwords Learning Center; Inside Adwords- The Official Google Adwords Blog; Yahoo Search Marketing Help; Yahoo Search Marketing Blog; Yahoo Search Marketing Tutorials; Microsoft Adcenter FAQ; Microsoft AdExcellence Program- Course Guide ...

Do You Understand The Internet Marketing Blog Correctly
That is the whole idea of the blog. Every single marketing person needs a constant flow of fresh marketing ideas to be able to reach his/her targets. The comments section includes normally also a great row of different ( and often ...

Clay Shirky At The RSA : Fewer Meetings, More Meet-Ups
Hceukcover Yesterday lunchtime, I went to see Clay Shirky talk at The RSA (a client of mine) about his book Here Come Everybody. It was excellent. A few points stood out for me. One big change created by networked media, Shirky suggests ...

A tale of two APBs
The twist: at the bottom of each email, we let people know that they were receiving one of two versions of the campaign, with a link to compare the two (it points to this blog post). So take a look at the two campaigns, let us know what ...