Marketing Communications

The buzz
Truly, buzz marketing is the ultimate type of marketing. It puts in question the future of people like me and other marketing people. Buzz depends on word of mouth. It creates an epidemic, to borrow from Malcolm Gladwell’s excellent The ...

PR and a recession
Sir Martin Sorrell chief executive of the marketing monster that is WPP said in PR week: “I can’t recall a time when PR has been as strong.” My humble outlook seems to echo that as far as I can see Martin. Just posturing on his part? ...

Mucca chucksa cuppa water over Macca’s lawyer Shacka
images.jpg. You have to say only The Sun could come up with that description of the McCartney / Mills divorce saga. On a PR note - what a disaster! Heather has not learnt anything by her rant on GMTV (pictured) and how her undignified ...

Just how important is writing good copy?
When customers are presented with inconsistent or muddled marketing messages, they instinctively say, “no.” However, creating consistent selling statements throughout your marketing communication materials can be difficult. ...

CHILD’S PLAY COMMUNICATIONS CELEBRATES 20TH ANNIVERSARY WITH ...
March 18, New York City — Child’s Play Communications, the leading agency specializing exclusively in public relations and marketing communications for products targeted to moms, is celebrating its 20th anniversary in 2008 by launching ...

Marketing To Communities Of Color!
Marketing Communications in the US is no longer a one-size-fits-all proposition. Effective message delivery to all residents of the United States requires that we examine the unique consumer behaviors of the country’s communities of ...

PR Account Executive/Senior
One of the UK’s most successful marketing communications agencies specialising in the engineering and industrial sector, established for over ten years, requires Junior & Senior Account Executives to manage the day to day running of ...

Library Marketing Executive, Audiobooks
Location: This role is based in BathJob Purpose: Responsible for devising and delivering an annual programme of promotions, incentives and marketing communications material to drive customer demand and support the UK Library Sales Team ...

A Marketing Lesson From The Godfather
Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Melberg Marketing, Inc., a full-service virtual Marketing Communications Agency. She has over 20 years of experience creating marketing ...

PowerPositioning: WillYouAcceptThisRose.com
Therefore, marketing communications that are contrary to the consumer’s product knowledge are challenged or unconsciously blocked/denied by the mind. Now, having demonstrated the power of a strong positioning statement, Will You Accept ...