Marketing Blog

Blog Tweaking Results
Does “social media” traffic provide any benefit to a blog like this? Not much for us. There was no major difference in traffic sent from the blog to our marketing course, which is one of our key metrics. ...

Waiting For Barking Cats? Redefining Customers
Persuading Customers When They Ignore Marketing. This content and more can be found on their excellent blog, (and podcast!) GrokDotCom. There’sa Marketing (r)evolution underway. Old marketing used Pavlovian methods. ...

Startup Marketers Hoarding Mediocre Ideas
The startup marketing blog is my attempt to share my experiences and get the ball rolling on collaboration with other startup marketing leaders. I really like that I’m now getting some great comments from readers. ...

LinkShare President Steve Denton Resigns
Arun Bordoloi, Senior Vice President of Services, who currently runs LinkShare’s Affiliate Marketing business, was given the additional responsibility of leading LinkShare’s growing Search Engine Marketing (SEM) business. ...

Service/Delivery Analytics: A Renewed Frontier?
There has been quite a lot of attention again put on marketing ROI (Return on Investment), ROMI (Return on Marketing Investment) over the past year as companies and practitioners continue to look for ways to demonstrate the impact of ...

Develop your marketing plan
When you’re marketing yourself or your brand, you need a marketing plan. The number one reason you are not making money or the kind of money you would like on your blog is due to your lack of a plan. If you have a plan already, ...

How do you use your business blog?
First up is ‘What you do want to do with your blog?‘ - a great primer before diving in and creating a blog because you feel you have to. Along with the more marketing focused efforts where businesses push their services and products ...

How To Write Great Email Follow Up Series
No selling, no nothing. Just personal help, personal email address. Take it from there. At least, your email follow up series have a great start. Any comments on this? Post from: Affordable Internet Marketing Blog ...

CAPTCHA - Use One To Protect Your Email List
Why they’re good: If you build your email marketing list and use a newsletter sign-up form like the one VerticalResponse provides for free, you might get a fake sign up generated by these bots . Now you're faced with having to spend ...

You’re so vain. You probably think this email is about you.
You might imagine, since I work in the email marketing industry, that I would have a little compassion on the retailers whose emails fill up my inbox every morning. But most days, I’m just a typical consumer, rolling through about ten ...