Digital Marketing

Google and accessible digital marketing
From a digital marketing point of view, Google can only be applauded for their release of products which allow even the most neophytic online marketer access to tools that will help increase their effectiveness. ...

mobileStorm Partners With Tubemogul To Empower Video Broadcasting
mobileStorm.com), a leading provider of digital marketing products and services, today announced a partnership with online video analytics and distributor TubeMogul to enable clients to post their online videos to multiple sites ...

Anyone going to Digital Marketing Briefing?
I'm speaking at the Digital Marketing Briefing at Savoy Place in London tomorrow (March 19). Joseph Jaffe is doing the keynote and I'm hoping we'll get some time to chew the cud. If you're coming along, please seek me out to say hi. ...

Dave Unchained
... to the man himself about his trip around the USA for his new book, America Unchained. If you didn’t get a chance to come, make sure you check out the video of the event on the Guardian website next month. Katie - Digital Marketing Exec.

The Jam and Jerusalem
... left inspired musos such as The Smiths and Billy Bragg. John Harris (don’t you love John Harris) has a great article in the Guardian today - a musical parallel on why there’s such a disconnect between digital potential and UK politics.

PPC Advertising Basics – Part 1
Google boasts a democratic system for search engine marketing where any user, large or small, is given an equal chance to set their budget, begin bidding on keywords and win the targeted traffic they desire. But is it really that simple ...

Dear Universal - Fire Your Digital Marketing Staff
I’m so baffled as to who is telling companies like Universal what to do when it comes to creating compelling online marketing aimed at young people. Case-in-point is the latest effort from Universal in support of their upcoming release, ...

VW Spot Leads with the Web site, not Vice-Versa!
It's an incredibly refreshing thing to see, and even more proof that automotive companies are continuing to turn to digital media more and more for their advertising needs. Daryl Brewer.

MySpace Initial Applications Launch
myspace_shelfari_sm.jpg MySpace launched their Application Gallery (beta) late last week to pretty quiet fanfare. Beyond the tech community, many probably don't even know of its existence. MySpace Apps is not yet included in the overall ...

A Tiny Treat Buried in Dopplr
dopplr.jpg. I just had a great experience with Dopplr that I thought would be insightful: ending my account. Dopplr is a great tool for organizing your trips and seeing what trips your friends are planning and where they are. ...