Mobile Marketing

Flash Lite 3 to be Shipped on all Windows Mobile Devices
Yesterday, Bill from Adobe announced that Microsoft has licensed Flash Lite 3 and Reader LE for future Windows Mobile based devices. Flash Lite 3 will be pre-installed in the Internet Explorer Mobile browser on future Windows Mobile ...

Study Looks at Irish Mobile Usage
Irish mobile marketing agency Return2Sender has released the results of research into the mobile behaviour of Irish consumers. The research was conducted by Lansdowne Research, who quizzed 1000 Irish consumers on their attitudes toward ...

Amethon Solutions Enters US Market With Mobile Analytics Platform
go2 Media is deploying the first Mobile Analytics platform in the US for Australian based Amethon Solutions today. go2 was looking for the capacity to analyze mobile traffic on their mobile content networks to improve their ...

Mobile Experience Series: New Jersey Transit
The perfect mobile application for people who are obviously mobile. It looks like they use Usablenet Mobile for the site. I’ve noticed a number of hotels, airlines and transportation companies using them. Technorati tags: Mobile Web, ...

NBC Launches Mobile 'Law & Order' Game
Creating mobile games based on popular television series like 'Law & Order' is one way NBC Universal is looking to extend our audiences' experience with the brand, said Jeremy Laws, senior vice president, mobile and broadband, ...

Mobile Website Marketing Ideas
The days of SMS marketing are numbered. Mobile marketing (http://www.accuracast.com/services/mobile-search-marketing/ ) is no longer limited to just sending out blanket SMS messages to scores of users with the hope that some might be ...

Jameson Irish Whiskey Texting Irish Toasts for St. Patrick's Day
Revelers seeking the perfectly pithy Irish toast this St. Patrick's Day won't have to look any further than their mobile phone, thanks to Jameson and HipCricket, a mobile marketing company that creates measurable, real-time, ...

Consumer Demand for Customized Ads
As mobile marketing builds momentum, this study shows that people are receptive to its ubiquitous grasp. As long as the ads are relevant to the consumer, people will continue to embrace mobile marketing. This study also points to the ...

Google Gears
This is exciting news for the mobile marketing industry because of its possible implications. Creating a system that could operate across all operating systems is beneficial to mobile marketers in many ways. Through a unified standard, ...

AT&T, T-Mobile USA and Sprint respond to Verizon?s Unlimited Cell ...
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