Email Marketing

10 B2B Email Marketing Best Practices
This may take some coordination that goes outside the realm of a typical email manager. Simms lists these 10 best practices in B2B email marketing:. Know your audience: If you are mailing to IT network administrators, an image-heavy ...

Email Program Specialist / Men's Wearhouse / San Francisco, CA
The Email Program Specialist is responsible for efficient and accurate execution and distribution of email marketing communications, across multiple brands and for multiple campaigns, achieving high deliverability and meeting marketing ...

Segmenting Email With Web Analytics
Once a message gets its audience to a site, many email marketers believe their work is done. Stefan Pollard, director of email marketing best practices, and Dan Miller, manager of professional services, both of Lyris, Inc. argue for a ...

Opt In Email Marketing: Targeted and Focused Marketing
The secret to opt in email marketing is targeted leads Many marketer boast about the size of their opt in email lists, but does size really mater The truth is that it's not the size of your opt in. ...

Four Proven Subject Lines
They’re the most important of any email marketing campaign because if you don’t convince the reader to immediately open and read your message, it’ll likely end up in the trash! When you’re thinking up subject lines, picture your reader ...

How to create a PDA version of your email
As more of our customers view our emails on their PDA, we need to begin adding a link to a Wireless version on all of the emails that we send out. We looked at the most commonly used Blackberries which were the Curve, 8800, ...

Would the first ever email get delivered today?
And this article reveals that the first ever email message was ...QWERTY, or another meaningless set of letters produced swiping one's hand across the top of the computer keyboard. Not sure that would make it through spam filters ...

Responsive Email Marketing 101
Are you new to the process of email marketing? If so, you may be unsure how to maximize the potential of each of your correspondence items. Here, we’ve addressed some of the basics of email marketing that you’ll need to consider to make ...

Advantages Of Email Marketing
E-marketing can help you deliver the right content to the right prospect at the desired time. There are several reasons why one must invest in email marketing:- Global Reach: While setting up email marketing campaigns we have no ...

Going Straight To The Source With Reverse Email Marketing
There is another clever technique that you can use to get your website in front of the right prospects and that is through the use of reverse email marketing. This is a very simple and highly effective technique that you can use daily ...