Marketing

Who is a chief marketing technologist?
This parallels another movement in the enterprise, which is to elevate marketing beyond a function isolated in a specific department — eg, throw it over the wall to marketing and back again — into a broader organizational capability. ...

Teaching Brand Marketers about WOM Marketing
With consumer brands increasingly moving from monitoring conversations to executing word of mouth marketing programs there is a growing need for clarification of the various options available to a brand marketer when executing a WOMM ...

Viral Marketing is Sick!
In the past decade, consumers have seen the rise of viral marketing. The term itself was established back in 1996 by Jeffrey Rayport, a Harvard professor. The idea behind viral marketing features an advertiser who sends a message, ...

Online Marketing Success
Online marketing in my opinion is getting easier and easier…but many would disagree. I have been working with BasicBlouse.com to help them increase their traffic to their fashion blog http://careerfashion.wordpress.com/. ...

How To Start A Social Marketing Campaign
Social marketing is a relatively new, often misunderstood form of online marketing that is reaping huge rewards for website owners who incorporate it into their marketing plans. I work with clients and customers who, while being very ...

Principles of the New Marketing Era
Some of the statements here are my free interpretations of what Zyman said in his “The End of Marketing”. Some sound so Coca-Cola (Zyman used to be its Marketing Director). Some are more like slogans and public incentives. ...

Rejiggering the Marketing Mix a la Merck
But, as I pointed out many times in posts to this blog (see, for example, “YouPharma(tm): A Brave New World of Marketing?”), the pharmaceutical industry so far has a poor track record when it comes to using these tools effectively. ...

The Diversified (Marketing) Portfolio
I’ve been telling people forever (well, since June 4, 1992, but I’m using metaphor here) that being in independent consulting is actually being in the marketing business. There are many highly competent consultants who are starving ...

Hitachi Launches New Marketing Campaign
I am personally a fan of Sony and have built my home theater around that brand. Nonetheless, Hitachi seems to be moving in the right direction with this marketing plan. Technorati Tags: hdtv, television, sony, hitachi. ShareThis.

Twitter Marketing
We made a Twitter account to test it’s marketing value, and we’re pretty satisfied. We’re averaging just under 30 visitors a day over the past month, but we didn’t update for a week. When updating on a constant basis, 50 visitors a day ...