Marketing News

Internet Marketing News Mar 16
I'm currently in Atlanta for Matt Bacak's Marketing Madness conference. I'm set to speak to 150 or so people tomorrow. So Dan Nickerson and I are in our hotel room right next to the airport. I mean DIRECTLY next to the airport. ...

Can offline marketing and advertising help you save money in ...
We know that offline marketing and advertising drives demand that can be captured, and monetised, online. The correlation between TV advertising and paid search performance, for example, has been much discussed; and direct mail, ...

Sheshunoff Management Services Taps Tocquigny For Branding ...
Tocquigny (http://www.tocquigny.com), a leading marketing firm that guides companies to winning business solutions for a digital age, announced today that Sheshunoff Management Services has hired the firm for brand strategy, ...

‘Word of mouth’ continues as valuable marketing tool (Fort Worth ...
In an age where billions of advertising dollars are spent to reach customers through television, newspapers, radio and the Internet, companies may be neglecting a valuable marketing tool: word of mouth.

Researchers want chimp marketing to end (Moldova.org)
Lincoln Park Zoo primatologist Stephen Ross says by using the chimps in marketing schemes, advertisers are offering the incorrect perception that the animals are not an endangered species, The Independent reported Saturday. ...

Building a Case for Mobile Advertising (E-Commerce Times)
Even as ads on cell phones become more common, advertisers are holding off on a full-blown embrace of the tiny screen as a marketing tool. There’s no denying cell phone users are seeing more ads. A Mar. 4 study by Nielsen found that 58 ...

Ban junk food advertising on internet, say campaigners (Guardian ...
International coalition wants food and drink companies to be banned from marketing unhealthy snacks and drinks via new media.

Smile Shop retains public relations, advertising help (Reno ...
MassMedia Corp. Communications, a public relations, advertising and marketing communications firm, has been retained by the Smile Shop to manage all aspects of the practice’s needs.

MONDAY, MARCH 17 (Pioneer Press)
Minnesota Interactive Marketing Association. The Future of Advertising: Conversation No. 3 with Matt Dickman, Fleishman-Hillard. 6-7:30 pm, the Fine Line Music Cafe, 318 First Ave. N., Minneapolis. Free. mima.org.

Advertising’s Holy Grail (The Globe and Mail)
The latest trend in marketing didn’t come from a focus group. Instead, scientists are trying to unlock consumers’ deepest desires by peering deep into the brain. What makes a person leap off their couch to buy?