Digital Marketing

Can offline marketing and advertising help you save money in ...
We know that offline marketing and advertising drives demand that can be captured, and monetised, online. The correlation between TV advertising and paid search performance, for example, has been much discussed; and direct mail, ...

Blog of the Week: Behind the Buzz
Tags: women in business, women and business, woman, business, blog of the week, behind the buzz, digital advertising, digital marketing, digital branding, digital promotions, social marketing, viral marketing, online marketing, ...

10 Ways Digital Can Help You Thrive in a Recession (The Download)
by: David Armano. Over at the Experience Matters blog, one of our best sellers is a post titled 10 Ways Digital Can Help You Thrive in a Recession.

A disturbing trend... viral marketing in business
Companies have started marketing their wares directly to the end-users with little care for what type of impact they would have on the IT support structures. The perfect examples are the iPhone, and Google Apps. Both tools were marketed ...

SPOS #95 - Six Pixels Of Separation - The Twist Image Podcast - +1 ...
Tags: advertising aol bebo black crowes blog blogging bryan eisenberg business chris anderson dabizblog david jones digital marketing facebook foreword thinking future now google grokdotcom harpercollins canada iab canada ideavirus ...

B-to-B Viral Marketing Case: Powerboat sales as a window to our ...
Let’s say you’re a company that mines data in a quiet niche — one not known for analytic vigor. You’ve been doing it for years and do it wonderfully. For clients who appreciate your chops, you’re a godsend. ...

Digital Media Planner
Position: Digital Media Planner Company: Bernard Hodes Group Location: New York, NY.

Who is a chief marketing technologist?
A company may or may not be a technology business, but in today's world it needs to deftly leverage technology in its marketing to:. optimize its marketing strategy and tactics;; interface with its audience through digital channels. ...

Rapid Fire - Saturday, March 15
“Brand advocates can be highly sought after resources in digital marketing, but do marketers really know what they’re thinking? Meet some of the people behind user-generated videos.” Tags: ugc, authenticmedia, video, fans, dailylinks ...

A Quiz: Test Your Internet Marketing Knowledge
Answer - CAN-SPAM is an acronym for Controlling the Assault of Non-Solicited Pornography and Marketing Act. The CAN-SPAM Act of 2003, came into effect in the United States as law on January 1, 2004. It establishes requirements for those ...