Marketing Communications

Identity Re-Design:Shleifer Marketing Communications
Denny Shleifer’s original logo treatment (below), consisting of his initials and type, identified his business, but conveyed very little about the energetic and enthusiastic public relations and marketing professional. ...

Guerilla Marketing, Revisited.
I've enjoyed reading Guerilla Marketing so much more this time around that I have been inspired to look back at what I've learned as a marketing communications practitioner for the past few years, and I'm considering writing an ...

Maximising the Marketing Communications Budget
By Drew Durning Probably the hardest task that every senior marketing manager regularly faces is planning to maximise budget efficiency. Nowhere is this more challenging than when deciding on where to spend the marketing communications ...

Marketing Communications - How Much is Your Control Costing You
By Tim Hayes You as a business owner, and me as a copywriter, there is nothing better than having a control. A control is some marketing collateral that has proven itself successful at generating leads or driving sales. Your sales...

HBO LAG - PR Manager‏
1. Bachelor Degree in Marketing, Communications, Public Relations or related discipline. 2. 6+ years experience with an intimate knowledge and experience of Communications for the Latin America region (ie, corporate relations, ...

Marketing Manager (m/f) Services, Strategic Marketing - hilti.com
Vice President, Marketing Job Description Senior Marketing Executive responsible for overseeing the overall marketing function: product marketing, channel marketing, telemarketing Source: www.maxhire.net Marketing Communications ...

Five Functions of Advertising
An example of this would be the marketing communications tool of product packaging. If a consumer saw a couple of advertisement on Dodge pickups before going to the to purchase a vehicle, then that consumer more readily recognize the ...

Marketing To Communities Of Color!
Marketing Communications in the US is no longer a one-size-fits-all proposition. Effective message delivery to all residents of the United States requires that we examine the unique consumer behaviors of the country’s communities of ...

A Marketing Lesson From The Godfather
Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Melberg Marketing, Inc., a full-service virtual Marketing Communications Agency. She has over 20 years of experience creating marketing ...

How to Spend $1K Marketing Your Nonprofit Online
$300 — to get an annual plan with an email marketing service. This lets you send out regular e-newsletters and timely e-blasts. $300 will let you email a list of around 2500, so you have plenty of room to grow from zero. ...