Mobile Marketing

Nokia elected to board of Mobile Marketing Association
Jeremy Wright, Global Director of Mobile Brand Strategy for Nokia Interactive has been elected to the board of the North America chapter of the Mobile Marketing Assocation. Jeremy was Chairman of the UK MMA from 2002-2004 and led the ...

Mobile Marketing Association’s new blood announced
Or perhaps I should go along to the Mobile Marketing Forum on the 10th-11th of June in New York. That would be fun. Getting married on the 14th though. The last thing I need is some unplanned flight delay. I’ll think on it. ...

Mobile Marketing special
Our colleagues of JournalDuNet have written an interesting special on Mobile Marketing. They take a closer look at some mobile marketing campaigns, done by Vueling, Renault, l'Oréal and Swarovski. There are also interviews with Antoine ...

8th MobileMonday Taipei - Mobile Marketing -
Today online Marketing is taking over traditional marketing but still suffers from the lack of good metrics and measurement. At the same time, mobile marketing growing is promising thrilling opportunities to reach the customer even more ...

SMS Software Creates Marketing Campaigns
Mobile Marketing Platform MMP v4.0 features advertising and marketing templates, enabling users to reach consumers through interactive mobile media including mobile communities, games, and applications. Loyalty schemes, mobile coupons, ...

iPoint Inks Spanish Deal
iPoint-media, which provides live, interactive video applications and delivery platforms for the web and mobile, has signed a multi-year agreement with an unnamed “leading” Spanish video aggregator. The agreement operates on a ...

Besen Group Debuts MVNO Due Diligence Service
The Besen Group, an international mobile data industry management consulting practice headquartered in the Washington DC area, with representatives in Paris and Tokyo, has announced an MVNO Due Diligence service to existing and new ...

Mobile Behavioral Profiles
“Knowing which type of mobile consumer you are contacting, or want to contact, is a big piece of the mobile marketing puzzle,” said Joy Liuzzo, Director of Mobile Research at InsightExpress. “The Wannabes are especially fascinating ...

Gearing Up for Mobile Marketing
If you are an avid online marketer, with a strong paid search, SEO, comparison shopping engines, affiliate and email marketing programs, what should you consider in preparation for mobile marketing. The truth is, the future of mobile ...

Recession Buster: Mobile Marketing
Shhhhhhhhhhh. Mobile marketing is happening and it can be way less expensive than other forms of marketing. Especially true if you pay by click or conversion - and actually understand the long-term benefits of building a database. ...