Digital Marketing

Digital Marketing in a Downturn
Online marketing wasn’t around during the last recession, nor for that matter were most of Britain’s online marketers out of college (or indeed secondary school!). Here’sa rundown of some of the weapons in the digital marketing arsenal. ...

Digital marketing: the ultimate tool for entrepreneurial agility
If they’ve invested in various digital marketing assets, they’ll have many options to meet this challenge head-on. Some examples:. Pay-per-click advertising: raise or lower the daily budget of the campaign to directly influence the ...

Marketers Shouldn’t Underestimate Consumers’ Reliance On Mobiles
During the first year of my first “real job,” I splurged on a new bedroom set and upgraded from a studio to a one-bedroom apartment. Of course, that meant my phone service had to be switched over. I waited and waited until well past the ...

EmiratesMac Presented at Digital Marketing 2008
Digital Marketing 2008 is a conference organized by AMEInfo March 24-27 2008. On the second day of the conference program, at 10am, I'll be presenting our work with EmiratesMac.com and our User Group, under the title USING WHAT YOU ...

Theater of Feeling: We Feel Fine in Second Life
One thing leads to another: I came back from the TED Conference inspired to write some software to find connections between the different TED speakers (something I do manually while listening to each speaker). ...

Personal Search & Daily Mail Readers
So there may or may have been a glass or two of wine taken, but you know that when you get two or more digital marketers gathered, even over cheap pizza, there’s going to be a discussion on a) ideas for niche cool start ups b) latest ...

We’re looking for a Project Manager to deliver technical projects
Advantage to be familiar with SEM, SEO, PPC, Digital Marketing, Ad-serving and the Affiliate systems * Advantage to have some knowledge of HTML * Experience with precision marketing such as database marketing, CRM or direct response ...

What state is this? Google says Michigan
Google Analytics version of Michigan… And Google Maps Version… Has anyone noticed the inconsistencies between Google Maps and Google Analytics version of the State of Michigan? I see that Google Maps which parses satellite data is a ...

Writing for the web
Here is good article to start on learning on how to write copy for the web. http://www.useit.com/alertbox/9703b.html.

2 new studies show shifting attitudes towards social media
Over one-third of companies (36%) say it's too soon to tell if their digital marketing programs are successful, and an equal percentage rate their programs as either only somewhat or moderately successful. ...