Search Marketing

Open Letter To Google: Do The Right Thing, Divest Yourself Of ...
At long last, Google owns DoubleClick. In doing so, the company has done something else that many people would have never believed possible. Become an SEO. That's right -- Google's in the SEO business now, selling services through ...

5% Cash Back on Yahoo Search Marketing!
Do you run PPC ads on Yahoo Search Marketing? I just looked at my AMEX bill, and now when you spend money on Yahoo Search Marketing, or on other Yahoo Small Business services, American Express will give you 5% cash back (up to $500 per ...

Search Marketing Standard Discount Code
Search Marketing Standard magazine is arriving in my mail box. If you are interested in SEO you can subscribe now at a 15% discount. Enter this coupon code at checkout: “FRIEND15“. What will you find inside Search Marketing Standard? ...

SEO specialists - we're recruiting
This particular role is primarily based around Organic SEO and involves managing a portfolio of new and existing Search Engine Marketing campaigns that are based on long term contracts and ensuring that they are delivered to a very high ...

48 ways to find the best search marketing help
The list includes questions good for interviewing search engine consultants, social marketing experts, pay per click folk, etc. Posted by Internet Marketing Report Online editor Julie Power Wednesday March 12 at 10.28 am.

Online retailers vouch for the effectiveness of pay-per-click ...
Search marketing continues to deliver fantastic results for leading online retailers. Encouraged by the success of pay-per-click search marketing, they plan to keep spending and building on it, according to Vovici’s latest Internet ...

Negative/Excluded Keywords in Yahoo Search Marketing
One of the many painful things about using Yahoo Search Marketing (when you are used to Adwords) is finding out how to excluded keywords or phrases from triggering your adverts. For example if you bid on ink but only sell red and blue ...

Search Advertising vs. Social Applications
They currently do a lot of search marketing (about 20-25% of total revenues!) and spend about $25 to get a new customer. Let’s assume that we add a set of social networking applications, and the cost of that is $100000. ...

Long Tail of Search - Choosing Your Keywords
As more companies are increasingly using organic search marketing to promote their products and services, it can be more difficult to achieve the higher rankings for generic terms that everyone else in your industry is pursuing. ...

TalkTalk balks at opt-out ad tracking
Internet service provider TalkTalk is to make a controversial new user-tracking scheme 'opt-in',...