Marketing Magazine

MMA Reveals APAC Board
The Mobile Marketing Association (MMA) has unveiled its 2008 Asia-Pacific (APAC) Board of Directors. The new board will be chaired by Jimmy Poon of Púca China. The MMA established its APAC chapter in February 2007, and since then, ...

Using Mobile in the Retail Environment
Brazilian mobile marketing agency pontomobi interactive has released details of a campaign staged for Center Norte in Sao Paulo, Brazil’s largest shopping centre, in the run up to Christmas last year. There were four elements to the ...

mobilePeople Announces iPhone Support
Mobile search company mobilePeople has revealed that its award-winning liquid mobile search platform now supports the iPhone, extending new monetisation opportunities for directory publishers and directory assistance companies. ...

MIG Wins Payforit Brief
Mobile interactive services provider Mobile Interactive Group (MIG) has been appointed by Flirtomatic for the provision of Payforit services, for mobile payments within the Flirtomatic mobile Internet portal, which is one of the UK’s ...

Polling Task for Relay Station
Voice and text messaging broadcaster Relay Station has revealed that its voice message broadcasting service has been selected by the Green Party of Canada to poll voters and establish how they intend to vote in the 17 March by-elections ...

Qualcomm Bags Xiam
Qualcomm, the developer and innovator of advanced wireless technologies and data solutions, has acquired Xiam Technologies, an Ireland-based pioneer of wireless content targeting solutions, for around $32 million (£16 million). ...

Appearances Are Deceptive: Checking Your Ads on Google
In my opinion, Google AdWords has the most user-friendly campaign management system in the pay-per-click marketing space. Whether setting up a new campaign, adding unique tracking URLs to individual keywords, optimizing keyword dynamics ...

Ten Things I Learned at SEMpdx SearchFest ‘08
... participating in SearchFest, so I wasn't able to take detailed notes (like I did at OMS or will at SES NYC next week). I was able to compile a list of 10 things I learned while at SearchFest, for Search Marketing Standard readers: ...

Article Marketing
Have any of you used Article Marketing with good results? I am just starting out with it so I am not sure how it is going to pan out. I have been hanging out with a bunch of affiliate marketers and a lot of them swear by it. ...

Instant Ocean’s Skimm line of Protein Skimmers, marketing ...
(really marketing guys over there, could you not think of a better name, protein skimmer would be better in our humble opinion.) The Instant Ocean Skimm range consists of 4 models: Skimm 400, 800, 1200, and 1600. ...