Digital Marketing

Multi-Tasking Makes Multi-Channel Marketing More Important
At the Technology Council of Southern California awards dinner, Tony Perkins (founder of AlwaysOn and Red Herring, the latter—full disclosure time—for which I wrote after he’d sold it) gave the keynote. He argued that in trying to reach ...

America's Mobile Story Is Finally Catching Up
It's about time. Recent research from PEW Internet & America Life Project is beginning to tell a compelling story for American mobile web adoption. For the past two or more years, I have been somewhat astounded at the continual higher ...

LinkedNW launched for North West online professionals
LinkedNW, a LinkedIn group for North West online professionals has been launched by Peter Young (Head of Online Marketing), and Will Graham (Online Marketing Manager) to encourage greater networking between people working within digital ...

THE CORPORATE MULLET
We were in one of our favorite restaurants, Yats, today discussing the merits of a diversified web branding and marketing strategy. Here's how it went down. Think of the approach like a corporate mullet - business in the front and ...

Marketers - How Hard Do You Really Work?
Maybe it's that paranoia that drives me to read a book a week, or pushes me to constantly put in extra hours to learn more about the Digital Marketing industry. Maybe it's something else that drives me to get involved in the community ...

Know the Message in Your Medium
McLuhan died in 1980, before any of these new digital marketing mediums were possible, let alone conceived of. Yet his work is as relevant today as it was back when he was worried about the ultimate social impact of the television. ...

Google acquires DoubleClick
About DoubleClick, Inc.: DoubleClick is a premier provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, mobile, ...

Steve Leach crowned European Entrepreneur of the Year
Through a variety of fully integrated digital marketing channels: Search (PPC and Online Media Planning, Affiliates, Social Networking, Brand Monitoring, Online PR and Web Analytics, Bigmouth Media develops, achieves and tracks ...

Michigan Marketing Firm, Ingenex Digital Marketing Wins 11 New ...
Michigan Marketing Firm, Ingenex Digital Marketing Wins 11 New … PR.com (press release), NY - 2 minutes ago Ingenex and its full suite of digital marketing services including Interactive Branding™, web site design, search engine ...

Interview: James Little - Altogether Digital
James Little has been working online in web development and Internet marketing since leaving college in 1999. He currently heads up the Affiliate Marketing Department at Altogether Digital - a leading full service digital marketing ...