Email Marketing

Email marketing benchmarking report
This email marketing benchmarketing report reviews different aspects of creative best practice for email marketing templates.

The basics of getting Email Marketing right
The major problem with email marketing is that there are so many email clients out there: Outlook, Google mail, Yahoo mail, Thunderbird. There is a great pdf from Campaign Monitor detailing which HTML elements work in which clients. ...

Return of the email newsletter
Ten things to spice up an email newsletter: Denise Cox has a few tips beyond the usual. Make sure your email newsletter is working: Joseph Carrabis talks about benefits, personas and engagement. Tags: email marketing, email newsletters, ...

Email Marketing
According to an eMarketer study on US Online Advertising Spending Growth, another area that is seeing an increase in spending for 2008 is e-mail marketing. E-mail marketing done right can drive a significant amount of reservations to ...

Email Marketing: Segment Your List for More Targeted Campaigns
Email marketing often works best if it is extremely targeted. There´s no point in sending an ad for cars to a list of people that have a variety of different interests. You´ll have far better results if you just stick to sending out ...

Internet marketing without web presence???
Email Marketing provides a cost efficient solution to small enterprises which comes at dirt cheap prices. And the best part is it can be done more than once at specific intervals without incurring substantial costs. Email marketing is a ...

Event: Seminar on Email Marketing
What: The Association of Strategic Marketing seminar: Email Marketing in 2008: What Every Company Should Know. When: March 27, 2008 Do you understand the critical components it takes to develop your email campaign? ...

Changing Dynamics of Email Marketing
in dynamics of email marketing, at least in the ‘make money online - Internet marketing (MMO-IM) niche. It has been my practice to act as an advisor to my list. Which means I steer readers away from what ...

Are Your Open and Click Rates Accurate?
It seems like a fairly simple thing to look at your open and click rates and see how your email marketing is going, but unfortunately it´s not. There are a lot of factors that affect your open and click rate and they could be causing ...

Half UK retailers 'fall short in email strategy' — Netimperative
A new retail benchmark study, Hitting the Mark by dotMailer, reveals that some of the UK’s largest online and offline retailers are neglecting key areas of the email marketing process and failing to comply with Best Practice Guidelines. ...