Interactive Marketing

Online media data collection hits New York Times
As the Behavioral Targeting Standards Consortium has their first meeting next week, the policies of behavioral targeting are really just revisiting the standards of direct marketing. Since I have worked in direct mail and direct ...

Yooter InterActive welcomes Lehigh Valley Hospital
Yooter InterActive Marketing is proud to announce Lehigh Valley Hospital as a new client!

Can you collaborate with a competitor?
Over at MarketingProfs Daily Fix, I interviewed Lance Thornswood, Interactive Creative Director at Target, who speaks about his role managing multiple “best-in-class” agencies. “I’ve yet to encounter any agency that can handle both the ...

Demystifying Influencers: From Pyramid to Diamond Model
But what I was interested in is the marketing or advertising takeaways from the white paper. The study provides three key marketing takeaways:. Two unique characteristics of information that influencers value are that the information is ...

Non US interactive marketing
I have been spending quite some time recently on Sampad Swain's Interactive Marketing Blog. Really interesting, as it offers a non US perspective on connected advertising and interactivity. Many of the concepts we discuss in the course ...

Affiliate Marketing Blogs
Affiliate and Interactive Marketing Blog by PartnerCentric. : Focused on the PartnerCentric programs with News, Tutorials and Articles to assist in affiliate and interactive marketing. Affiliate Marketing Exposed by Andy Rodriguez ...

The key to an affiliate marketer’s success is to choose a good ...
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. Welcome to internet.com’s Interactive Marketing Channel. Links to major news and information sources, ...

Interactive Marketing Director / Confidential / New York, NY
We are seeking a Marketing Director for our successful eCommerce organization that offers the opportunity to perform challenging work in an environment that promotes accelerated career and personal growth as well as a commitment to life ...

Widgets and Gadgets: Is Email Marketing Dead?
But I think this question is more an indication that we all still have a lot of learning to do about how this type of interactive marketing fits in our existing paradigms. Personally, I find widgets and gadgets are much more analogous ...

Digital Game Advertising: Casual Games Don't Equal Casual Consumers
Before joining Play, Matt was interactive marketing manager across P&G's antiperspirants/deodorants category. During his four-year tenure, he managed the creation of the first P&G blog, which supported the launch of Secret Sparkle Body ...